Bank of America Marketing Product Manager II in Boston, Massachusetts
Lead Digital Marketing for Merrill Edge Investments; accountable for overseeing the digital marketing strategy and execution of online, mobile and 3rd party marketing programs, focusing on quality new account and client acquisition.
BS/BA Degree, MBA in marketing preferred
10+ years of experience managing marketing and/or digital initiatives within the financial services industry
Ability to assimilate complex data into a results-based campaign or program and effectively present the results and use to influence future marketing strategies
Executive presence with ability to lead, inspire and motivate others, set clear direction, and drive progress against goals while holding internal support partners and agency personnel accountable
Ability to think strategically but also plan and execute on tactical actions to support business goals.
Ability to utilize “voice of the customer” feedback and analytics to help inform digital strategy
Can manage aggressive deadlines, complex approval processes, multiple projects at once, and shifting priorities
Posting Date : 07/09/2018
Boston, MA, 100 FEDERAL ST (MA5100),
- United States
Travel : Yes, 15% of the time
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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