Bank of America Marketing Product Manager II in Boston, Massachusetts

Job Description:

Lead Digital Marketing for Merrill Edge Investments; accountable for overseeing the digital marketing strategy and execution of online, mobile and 3rd party marketing programs, focusing on quality new account and client acquisition.


  • BS/BA Degree, MBA in marketing preferred

  • 10+ years of experience managing marketing and/or digital initiatives within the financial services industry

  • Ability to assimilate complex data into a results-based campaign or program and effectively present the results and use to influence future marketing strategies

  • •Agency/vendor management

  • Executive presence with ability to lead, inspire and motivate others, set clear direction, and drive progress against goals while holding internal support partners and agency personnel accountable

  • Ability to think strategically but also plan and execute on tactical actions to support business goals.

  • Ability to utilize “voice of the customer” feedback and analytics to help inform digital strategy

  • Can manage aggressive deadlines, complex approval processes, multiple projects at once, and shifting priorities

Posting Date : 07/09/2018

Location :

Boston, MA, 100 FEDERAL ST (MA5100),

  • United States

Travel : Yes, 15% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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