Camping World and Good Sam Operations Manager - Database Marketing in Bowling Green, Kentucky

Since 1966 Good Sam has delivered big savings and dependable services for millions of RVers. Today, as the world's largest organization of RV owners, the Good Sam Club's over 1.8 million members enjoy Good Sam Park savings as well as countless discounts and other perks. Our goal is to ensure RVers enjoy their time on the road and focus on the fun!

Good Sam has you covered with Roadside Assistance, extended warranty plans, RV and auto insurance, life and health insurance and travel assistance programs. There's a lot to offer our members, but the fun doesn't stop there. We offer a lot to our associates too! Given the expansive range of skill-sets needed to manage a business like ours, there's an opportunity waiting for many. Come and see what else Good Sam has to offer.

Good Sam is now hiring an Operations Manager -- Database Marketing to manage and coordinate enhancement and new project initiatives as it relates to the Marketing Database. This person will coordinate with our internal I.T. resources, business owners, external partners and the Vice President of Database Marketing and Data Governance to make enhancements to our current solution to meet business needs.

Essential Job Duties:

  • Serve as the Marketing Database liaison and coordinate with I.T. resources, business owners, external partners and upper management.

  • Lead role in the on-going design of the Marketing Database data warehouse and middle tier environments.

  • Manage day-to-day operational aspects of the department and new projects including scoping requirements, offer design recommendations, control implementation schedule, and manage testing of the Marketing Database initiatives. Communicate and coordinate these tasks.

  • Maintain documentation relating to the Marketing Database environment ensuring the provider is keeping documentation up-to-date for future reference.

  • Simultaneously manage multiple projects, understanding project priorities and manage the demands from the various business entities as it relates to the Marketing Database and overall delivery of new initiatives.

  • Completes ad-hoc reporting requests within a reasonable turn-around time.

  • Follows the prescribed procedure for project management of enhancements and new project requests.

  • Project management must be clearly documented and stored in online portal for reference by other departments.

  • Standard operating procedure documented for future reference.

  • Understand overall business strategies and marketing objectives. Assist the direct mail & email program managers and the Marketing Database team with creating strategies to execute business plans according to program goals and objectives.

  • Utilize various analytical tools as necessary.

  • Provide support to Database Marketing and other departments as needed.

Knowledge, Skills, and Experience:

  • 7-10 years' experience working in a database or operational environment as a manager preferred.

  • Very strong communication skills with the ability to interact with other analysts, developers and varying levels of business stakeholders.

  • The ability to work effectively in a fast-paced environment while maintaining a sense of perspective.

  • Proficient with Microsoft Office -- Word, Excel, PowerPoint.

  • Project Management coursework/certification a plus.

  • Strong team player with ability to work independently. Ability to work on multiple projects within a multi-team environment and prioritize own workload to meet delivery dates.

  • Strong organizational skills necessary.

  • Must be a self-starter with a 'can-do' attitude, detail oriented with a high sense of accountability and integrity and have excellent problem-solving abilities.

  • Project Management coursework/certification and/or experience using Cognos 10 BI, Toad, SQL Plus, Salesforce platforms or similar functioning tools a plus.


Bachelor's Degree in Business Management, Computer Science, Computer Information Systems, Management Information Systems, Information Quality, Information Systems, or related areas of study.

We don't just accept diversity -- we support it, celebrate it and thrive on it for the benefit of our associates, our customers and our company. We are proud to be an equal opportunity workplace where we strive to think outside -- and not simply check -- the box.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled