KeyBank Commercial Digital Analytics Manager in Brooklyn, Ohio
Commercial Digital Analytics ManagerinBrooklyn, OHatKeyBank
Date Posted: 9/25/2020
Employee Type: Full-Time
Location: 4910 Tiedeman Road Brooklyn, OH
Date Posted: 9/25/2020
Headquartered in Cleveland, Ohio, KeyCorp (Key) is one of the nation s largest financial services companies. Key provides investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally.
Our goal is to be the best regional bank in the U.S. What that means is we put our clients needs first and take a customized approach to meeting those needs. At Key we ve made a promise to our clients that they will always have a champion in us. To deliver on that promise, we re committed to building a team of engaged employees who do the right thing for our clients and help them achieve their financial goals each and every day.
KeyBank is looking for a highly motivated, energetic, and innovative professional to serve as a Commercial Digital Analytics Manager. This person will play an instrumental role in our growing commercial business digital initiatives, helping Key to make better and more informed decisions. He/she will be responsible for evolving our digital strategy through data and helping to drive more personalized and relevant experiences for our customers. Our digital transformation relies on innovation in order to create the bank of the future and to help our clients live their best lives, so if you are a creative, resourceful, fast moving individual who embraces any opportunity to learn and grow, this role could be ideal for you.
ABOUT THE JOB (JOB BRIEF)
The Commercial Digital Analytics Manager is responsible for utilizing digital data to enrich our relationships with our customers, fueling more relevant and personalized experiences. He/she will partner closely with our digital leaders to understand our digital strategy and business context and proactively provide actionable recommendations informed by data. This role is designed for someone who is self-driven, intellectually curious, and eager to help evolve our data-driven culture and become even more outcome-focused and hypothesis driven. This team member will be responsible for architecting digital measurement & learning plans and providing timely updates on performance to continuously optimize our customer experiences. Additionally, this team member will play a key role in advancing our digital measurement capabilities to deepen the fidelity of data and democratize performance insights. The ideal candidate will have a passion for digital marketing and staying on the cutting edge of the commercial digital landscape.
ESSENTIAL JOB FUNCTIONS
Lead commercial business digital analysis and insight generation for Key Business Banking Online (Small Business) and KeyNavigator (Commercial)
Develop measurement & learning plans which define our quantitative and qualitative goals for digital programs
Lead digital personalization and experimentation activities (A/B & MVT testing, content targeting, etc.)
Lead the development of new analysis visualizations and utilities which empower digital stakeholders to access and analyze performance data
Help develop commercial digital data best practices and infuse into project work streams
Bachelor s Degree (Marketing, Business Analytics, Computer Science, or other analytically related discipline)
Experience with Commercial Banking is highly preferred
7+ years of experience in digital analysis or strategy
Fluency SQL, Python, or other languages to drive self-service analysis with large data sets
Familiarity with Tableau development and design is a plus
Proficiency with Adobe Analytics, or similar tools such as Google Analytics
Experience with digital experimentation (A/B and Multivariate testing) and targeting with tools such as Adobe Target
Strong project management skills with proven ability to lead projects end to end
Strong written and oral communication skills. Ability to translate complex data details in a clear and concise manner for larger audience business partners.
FLSA STATUS: Exempt
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.