IBM Salesforce Marketing Cloud in BUCHAREST, Romania
Salesforce Marketing Cloud Specialist serve as a “platform expert” on all aspects of Salesforce Marketing Cloud working with CRM and business teams to implement marketing campaigns using Salesforce Marketing Cloud.
Working with CRM team to design, develop, test and implement high quality functional automated email marketing campaigns on the SFMC platform.
Data-driven Marketing Automation with Salesforce Marketing Cloud experience, responsible for designing, executing and managing marketing automation and targeted content through email and SMS.
Technical buildout of automated/triggered customer lifecycle journeys, transactional and adhoc email campaigns using Salesforce Marketing Cloud, including development of custom SQL queries, automations and journey builder
Develop and execute marketing programs that utilize Email Studio, Content Builder, Journey builder, Pardot
Utilize HTML,CSS and Ampscript to create email templates, content modules and cloud pages
Execute enhanced audience segmentation and personalization used to drive email program
Set up, manage and monitor email subscriber data extensions and automations.
The set up and implementation of Marketing Automation tools such as Salesforce Marketing Cloud and Pardot.
Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
Create and setup campaign in Salesforce (configure target leads and contacts, launch and measure)
Required Technical and Professional Expertise
Minimum two years of experience in a similar role utilizing Salesforce Marketing Cloud and Pardot
Minimum two years of experience in using Salesforce Marketing Cloud to build and deploy emails
Experience on the Salesforce.com platform
Deep technical configuration knowledge of Salesforce Marketing Cloud and Pardot and Salesforce Sales Cloud
Familiarity with search engine marketing and social media tools, strategies, and best practices
Salesforce Marketing Cloud Certification
Preferred Tech and Prof Experience
- Bachelor’s degree or higher from an accredited university
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.