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IBM Web Optimization Strategist with Turkish language in BUCHAREST, Romania

Introduction

Your Role and Responsibilities

As Web Optimization Strategist you will be managing the web footprint on Turkey, being responsible to optimize it to organically attract relevant visitors, with potential to convert into leads.

Responsibilities

The professional covering this role will be responsible for the management of the web market footprint and he/she is accountable for the attainment of SEO targets, namely:

  • Maintain local web architecture: deploy new pages & updates, plan and implement clean up & redirects

  • Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets

  • Maintains accurate tagging and tracking hygiene of the pages for the assigned markets

  • Teams with web producers to ensure quality of local linkage, CMaaS, livechat functionalities

  • Localizes pages and deploys local content

  • Implements local SEO strategy

  • Identify trends and insights from data analytic tools, to optimize spend and performance based on them

  • Collaborates with Worldwide IBM Optimization Focals, peers and market colleagues to optimize content and navigation on web presence for maximum visibility and ranking in all search engines. Ensure optimal user experience and journey at all times.

The role is strongly focused on business results and the ability to demonstrate achievements. It requires understanding of the IT market challenges as well as familiarity with IT digital services. It requires ability to work in matrix environment, with worldwide and country counterparts.

Required Professional and Technical Expertise

  • Maintain local web architecture: deploy new pages & updates, plan and implement clean up & redirects

  • Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets

  • Maintains accurate tagging and tracking hygiene of the pages for the assigned markets

  • English and Turkish advanced

Preferred Professional and Technical Expertise

  • Experience working in agile environment would be a plus

About Business Unit

Your Life @ IBM

About IBM

Location Statement

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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