Farmers Insurance Director Digital Marketing Operations in Caledonia, Michigan
We are Farmers!
Join a team of diverse professionals at Foremost Insurance to acquire skills on the job and apply your learned knowledge to future roles at Foremost. Foremost Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.
Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on LinkedIn !https://www.foremost.com/about-foremost/
The Digital Marketing Operations Director leads implementation of new Digital initiatives across the Foremost Insurance Group.
This role focuses on delivering strategic self-serve capabilities for customer-facing digital assets such as farmers.com, the mobile app and agent sites.
The director also represents company Digital COE (Center of Excellence) to evolve employee-facing applications, partnering with Claims, Service Operations and Distribution.
This position runs all digital team operations ranging from project strategy and business case to testing and launch, in partnership with Marketing IT.
The director manages strategic relationships with other business units across the company to define the roadmap and deliver effective implementations.
Refines and supervises workflow processes to ensure efficiency in prioritization and delivery.
This position is a key contributor to agile transformation, content management and changing of delivery models to increase collaboration, speed to market and ultimately a better customer experience across all Farmers digital applications.
Essential Job Functions
Leads the delivery of products through a hybrid agile/waterfall delivery model, in partnership with IT Provides business expertise to developers and designers to deliver competitive products that meet customer needs and ultimately drive NPS growth.
Coordinates with stakeholders to promote technology projects and represents digital capabilities and business plans to the company.
Shapes business requirements and technical design documents in context of macro Digital roadmap.
Supervises all testing and release management, in partnership with IT stakeholders.
Operationalizes follow up and reporting to measure business benefit post implementation
Bachelor's degree required and major designation.
Minimum ten years relevant, professional job experience in Technology, Digital or Billing
Previous experience managing or leading a team required
Experience leading a product team through an agile delivery transformation
Special Skill Requirement
Familiarity with a broad range of technical platforms (i.e. Adobe, Salesforce) necessary to run a digital business Knowledge of Foremost dashboards and systems preferred
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.
Job: *Digital & Channels
Organization: *Farmers Insurance
Title: Director Digital Marketing Operations
Requisition ID: 1900072E