Farmers Insurance Market Development Mgr in Caledonia, Michigan
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Supervises the development, preparation, evaluation, and comparison of data on market size, composition, trends, and competitive activities.
Recommends programs based on analysis of these data, and presents these recommendations to management.
Essential Job Functions
Investigates areas where further market information is needed, and supervises surveys to be conducted.
Analyzes marketing survey results, and recommends programs based on them. Evaluates and recommends programs based on evaluation of FIG marketing operations, including policyholder lapses, policy pricing, product analysis, product needs, sales programs, economic, social, and demographic trends, market penetration, and agency growth.
Evaluates database reads proposals and recommends enhancements necessary to keep Farmer's marketing database ahead of the industry's.
Identifies target market segments for which no current FIG products exist, recommends creation of new products or amendment of existing ones, and presents these recommendations to Management.
Maintains reports relevant to changes in the industry (both in terms of regulatory changes and competitive activities), and uses this information to identify needs which can be satisfied by our products.
Meets with regional Research and Development Managers to discuss current marketing concerns and areas needing expended information.
Supervises the development of target marketing programs for the Agency Force. Performs other duties as assigned.
Required job duties are essentially sedentary work consisting of occasional walking, standing and lifting and/or carrying 10 lbs. maximum, and seeing.
Required job duties are normally performed in a climate-controlled office environment.
Four-year college degree (marketing major preferred); and attainment of, or actively pursuing MBA, CPCU or CLU.
Two years in FIG Sales Department in Salary Grade 33 or above.
Special Skill Requirement
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.
Job: *Sales & Distribution
Organization: *Farmers Insurance
Title: Market Development Mgr
Requisition ID: 180009TX