Oracle Digital Marketing Analyst/Specialist in Cambridge, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Oracle Food and Beverage is looking for a talenteddigital marketing specialist/analyst that can develop and measure effectiveglobal marketing campaigns.
You will be living in our data to better understand howour customers and prospects engage with us and how we can improve thatengagement.
You ll be targeting the world s largest and best-knownfood and beverage operators, including quick service restaurants, table servicerestaurants, coffee shops, bars, stadiums, theme parks, and many more.
Analyze data to monitor marketing effectivenessand opportunities across a range of KPIs
Implement SEO and PPC strategies, and measureand optimize activity to ensure continual improvement
Analyze website performance and drive continuousimprovement of our web presence
Work with the field marketers and campaignmanagers to deliver creative, data-driven digital marketing plans for theircampaigns
Optimize the digital customer journey across allOracle Food and Beverage digital channels
Monitor lead flow to prioritize and optimizeengagement
Use Oracle marketing systems to engage prospectsand customers, and deliver and enhance content
Increase customer opt-ins for digitalcommunications
Build relationships with other Oracle teams toleverage expertise in website and digital marketing
Keep up to date on new digital marketingtechnologies and trends and introduce innovative new ideas to enhance existingand new content
You ll need to have a proven track record in digitalmarketing and marketing analytics, with experience of online marketingplanning, analysis, and optimization; SEO; email marketing. You will need experienceof working in B2B environments, preferably with knowledge of the IT andhospitality sectors, and the ability to demonstrate out of the box thinking inhow to deliver communications. You will need to demonstrate that you haveexperience of working closely with other teams to achieve your goals. You willneed excellent spoken and written English.
In return, we can offer the chance to be part of a globalmarketing team, working in a fast-paced and exciting industry sector. You llhave access to Oracle marketing tools and resources, giving you the inspirationand infrastructure you need to deliver fantastic work.
Title: Digital Marketing Analyst/Specialist
Location: United States
Requisition ID: 19000HDF
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