Olympus America Inc. Evergreen Product Manager, CPG in Center Valley, Pennsylvania
Develop marketing plans for assigned product segments, which contain the launch plan for new and existing products, and promotional initiatives to support the product, a plan for sales training, sales strategies to address competitive selling activities, an analysis of the current competitive situation, positioning of the product in the market, and product pricing.
Analyze and forecast sales and costs to ensure a profitable product introduction of new profits and maximum revenue from existing product lines.
Review and analyze market studies, trade literature, and internet sources to formulate ideas and opinions on areas of opportunity presented by the market place.
Maintaining files of competitive material for reference.
Compare the performance characteristics of Olympus products with those of competitive products. Attending training classes on Olympus products.
Translate performance characteristic superiority into benefits for the customer who purchases Olympus products.
Assist in the development of product literature based on an in-depth understanding of the key elements of the market.
Formulate an objective for each piece of literature produced.
Collaborate with Brand Marketing to develop strategic advertising and public relations plans.
Provide leadership and direction to the product launch team through all phases of product pre-launch, which include establishing appropriate inventory levels of product, arranging for a complete product evaluation.
Send out notices to all sales personnel to take and process orders, developing and delivering training to Olympus personnel to effectively sell the new product.
Maintain control of expenses within company policies.
Collaborate with Brand Marketing in the design of merchandising, packaging and literature to support sales activities.
Track and evaluate product performance and sales after product launch.
Monitor consumer satisfaction.
Communicate details of dealer visits to Olympus Tokyo.
Monitoring initial product sales and tracks against projected sales, revenue, and profit.
Develop and implement counter-trend strategies, e.g. special promotions, when sales are lower than projections.
Monitor and evaluate the competition’s response to the new product introduction.
Initiate appropriate action to counter competitive activities.
Initiate price changes in response to changing market conditions.
Prepare and submit reports on market trends.
Perform other related duties as directed.
- An Evergreen Requisition is an advertisement for positions that Olympus hires for throughout the year. It is a way for Olympus to build a database of qualified, interested individuals for a particular job function so that when there is a need to fill that type of role, the hiring process will be faster. By applying to an Evergreen Requisition, you are expressing your interest for a particular job function within the Olympus family of companies.
In addition to submitting your resume to an Evergreen Requisition, we encourage you to create a job search agent to be alerted when positions in your areas of interest become available. In the job search agent specify all the geographic locations you would consider. *
The Product Manager will develop and execute strategic plans to maximize revenue, profit, and market share for the product segment. The incumbent will develop marketing plans for assigned products covering product planning, pricing, promotion, and distribution. He/She will collaborate with Brand Marketing to develop all marketing communications relating to assigned products. The incumbent will lead the launch of new products into the market. EOE M/F/D/V
Primary Hiring Locations: Center Valley, PA
Olympus America, Inc. with headquarters in Center Valley, PA is a precision technology leader, creating innovative opto-digital solutions in health care and life science products throughout North America. Olympus works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include: gastrointestinal endoscopes, accessories, and minimally invasive surgical products; advanced clinical and research microscopes. Olympus America Inc at http://www.olympusamerica.com/
(ONLY QUALIFIED CANDIDATES WILL BE CONSIDERED)
A Bachelor Degree in Marketing or Business Administration (MBA preferred), or equivalent experience and knowledge, is required.
A minimum of 3 years of experience in Product Marketing is required.
Olympus America Inc at http://www.olympusamerica.com/
Evergreen Requisition, Product Manager - CPG
Pennsylvania, Center Valley
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