Pearson Sr. Media Buyer (Sr. Market Research Analyst) in Chandler, Arizona

Sr. Media Buyer (Sr. Market Research Analyst)

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Sr. Media Buyer is responsible for defining the market opportunities, strategies, plans and tactics to drive results for our academic partners. The Sr. Media Buyer serves as a thought leader and will be informed about media trends, best practices and the advancement of digital placements. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.This is senior- level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Lead the analysis and development of strategies for new and potential product/services, markets, and advertising opportunities.

  • Understand current/prospective consumer data, competitors and marketing/channel sources and provide insights for partner promotion.

  • Manage digital marketing strategies to deliver conversions on Pearson-owned web properties.

  • Provide strategic recommendations to optimize marketing and advertising channels to drive campaign results and exceed defined objectives.

  • Identify and present new/innovative opportunities to drive digital ROI.

  • Collaborate with Account Management and Media & Analytics leadership to conceptualize, and manage campaign strategy and effectiveness.

  • Present media campaign findings to both internal leadership and external Academic partners.

  • Provide World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Manage relationships with various vendors, working closely to optimize budget and drive performance.

  • Deliver on-going and in-depth data analysis to spot trends/shifts in the media landscape and leverage opportunities to improve performance and ROI.

  • Collaborate across channels with other teams to provide partner with a holistic view of their digital footprint and better understanding of how each media channel interacts with each other.

  • Participate in partner meetings to discuss account performance, interpretation of data, and actionable plans based on findings.

  • Oversee channel(s) budget and performance including forecasting and reporting.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education.

  • Minimum 5 years’experience with media buying in the areas of Digital, Television, Radio, and Outdoor.

  • Requires expert level experience in the following areas:

  • Experience with media plan research, development and implementation.

  • Experience booking media, developing po’s, cancellations, media change requests etc while hitting .stated campaign objectives.

  • Strong negotiating skills.

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns.

  • Experience with web analytics platforms.

Supervisory Responsibilities

NONE.

#LI-AF1

#OPM

#Orlando

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Other Locations US-AZ-Chandler

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jul 11, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1807329

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled