Bank of America Artificial Intelligence Digital Channel Manager in Charlotte, North Carolina

Job Description:

The Bank of America Artificial Intelligence & Erica team is seeking a seasoned Digital Channel Manager to help drive customer awareness and adoption, associate readiness and functional utility of Erica, our voice and chat-enabled virtual financial assistant.

The successful candidate will have the opportunity to shape the strategic roadmap and drive execution of these initiatives working closely with marketing, communications, sales/service and LOB partners across digital banking and the organization more broadly to ensure Erica is being effectively positioned, socialized and supported as well as to identify opportunities for future state development.

The ideal candidate will have a strong background in product development and/or marketing and is a forward thinking leader with a proven track record of successfully bringing next generation products, services and technologies to market. The role requires an individual with a strong combination of strategic and creative thinking, detailed tactical planning and project management expertise.

Candidates should have a solid understanding of banking products and services [investing knowledge a plus], emerging technologies [AI, virtual agents a plus] and be proactive in their approach, with an ability to own and manage multiple priorities simultaneously; familiarity with agile development methodology also a plus.

They must be able to absorb and build upon the vision of executive leadership; effectively create a story to articulate complex subject matter in a clear concise manner easily comprehended by key stakeholders and executive leadership across the organization, and demonstrate ability to execute on that vision.

As a Digital Channel Manager, the successful candidate will have the opportunity to serve as a primary conduit for and between the Digital business, product, marketing, operations, technology, internal counsel/control, and line of business partners, and will have accountability forestablishing/maintainingstrong relationships and building consensus with peers and partners across the organization.

Specific Responsibilities:

  • Coordinate and lead cross-LOB alignment to drive Erica awareness, adoption, usage, associate readiness and strategy

  • Develop integrated planning, activation, stakeholder approval and execution roadmap with strict deliverable timelines

  • Implement effective, data-driven success measurement and tracking protocols

  • Establish clear execution routines and status reporting for initiative continuity and regular management briefing

  • Collaborate with executive management to shape the Bank of America Digital strategic AI roadmap

Required Skills:

  • 7+ years’ experience in a product and/or marketing management role within financial services or consumer technology

  • Proven ability to bring new digital products/services to market and drive customer usage, adoption and satisfaction

  • Exceptional facility with Microsoft Office suite

  • Excellent communication [verbal, written, presentation] and networking skills; able to drive consensus

  • Strong interest and knowledge of emerging technology trends and applications

  • Self-starter comfortable working in a fast-paced, highly collaborative, customer-driven environment

  • BS or BA required


Basic knowledge of internal platforms across BAC, ML a plus [transactional, workflow management, CRM/client support, data]

Bank of America will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law applicable to Bank of America.

Posting Date : 06/18/2018

Location :

San Francisco, CA, 1455 Market St (CA5701),


  • United States

Travel : Yes, 20% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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