Bank of America Marketing Data Strategist in Charlotte, North Carolina

Job Description:

Marketing Data Strategist

An exciting opportunity for an innovative and strategic leader to evolve and drive the way that data is used to enhance marketing and drive a customer centric strategy at Bank of America. This role will be a key member of the GM&CA team, developing a data strategy, a multi-year roadmap with technology, analytics and lines of business, and coordinating routines and committees to help drive progress to tactical deliverables while overseeing the overarching strategy.

This position will be responsible for understanding our position within the financial services vertical but also across industry, to articulate our strategy in the context of current and future regulatory considerations around data use and also consumer data protection concerns.

The candidate must be a leader capable of both strategy and execution and possess deep expertise in the data space. Working knowledge of the financial services industry is encouraged. The ideal candidate will be able to quickly assess the current landscape, develop an approach and rapidly advance the marketing data strategy and roadmap.

Responsibilities include:

  • Develop, collaborate and articulate the bank’s consumer business marketing data strategy. Develop short, mid and long term plans to achieve customer centric vision. Coordinate buy-in across organization and be able to succinctly tell story.

  • Understand internal technology applications (e.g. Hadoop, SAS) and the role they do and can play in driving vision.

  • Understand industry data practices, both in and out of financial services vertical, regarding use of data, customer centric infrastructures and use of DMP technology to drive digital engagement.

  • Res.earch and development on new data sourcing strategies and applications, along with those on near horizon

  • Drive data and application technology to business specific use cases

  • Understand internal funding strategies and cost implications


  • 10+ years of experience in marketing / data / media / content development roles (some experience in financial services industry preferred but not required)

  • Experience in digital marketing a plus

  • Excellent communication, writing and presentation skills

  • Ability to work independently and efficiently in a matrixes organization and a fast-paced environment

  • Ability to engage senior leadership, effectively influence and collaborate, aligning stakeholders and partners

  • Ability to collaboratively manage stakeholders, teams, agencies

  • Proven ability to set strategy and clearly communicate an approach to stakeholders and business leaders

Posting Date : 07/10/2018

Location :


Boston, MA, 100 FEDERAL ST (MA5100),


Plano, TX, 1000 COIT RD (TX2974),

  • United States

Travel : Yes, 10% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

Assistance for Applicants with Disabilities

Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at .

Diversity & Inclusion

At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Frequently Asked Questions

Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at section for answers to these questions and more.