BMO Financial Group Senior Manager Marketing Planning – US Personal and Business Banking in Chicago, Illinois
Reporting to the Managing Director, US Personal and Business Banking Marketing, the Senior Manager Marketing (Chief of Staff) will help drive strategic initiatives and actions interdepartmentally and cross-functionally.
The Senior Manager will be responsible for keeping a close pulse of the market environment, including trends in consumer behavior, technology, and the financial services industry. This knowledge and insight will be applied to identify opportunities for transformation & innovation, and how best to leverage these opportunities to the Personal and Business Banking marketing team. This individual will be responsible for tracking key performance metrics and monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation.
Leveraging this knowledge and market perspective, this individual will be responsible for establishing and developing a strategic plan, as well as leading the cross-functional, cross-business unit implementation of identified strategies.
50%: Marketing Strategy
30%: Execution of strategic initiatives
20%: Marketing Intelligence and Analysis
Be a strategic expert and consult on initiatives that improve performance of Personal and Business Banking marketing campaigns & activity with a holistic perspective
Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.
Lead and proactively participate in strategic brainstorming discussions with the goal of not just developing recommendations, but to build a strategic framework that will result in decision making.
Ability to facilitate ideation sessions and continuously inspire new ways of thinking
Develop PowerPoint presentations that influence and build comprehensive business cases that help secure alignment and move business initiatives forward
Support the annual marketing planning process for the US Personal & Business Banking
Continuously improve marketing team operations through thought leadership and best practice implementation
Work with the analytics & research teams to obtain actionable insights, validate hypotheses and refine concepts
Project the pipeline of strategic initiatives being executed by the marketing team.
Report results and outcomes of the strategy to partners and executive councils
Lead implementation of the strategy and roadmap by leveraging change management skills to ensure alignment and engagement of partners to achieve objectives
Marketing Intelligence and Analysis
Develop a hub of marketing insights and research; act as a go-to person to execute research
Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation
Support Senior Leadership team by measuring the impact of business initiatives; own the business cases for projects and develop metrics for future initiatives
5 years of experience in a management consulting (internal or external)
Interpersonal skills and ability to develop strong relationships at every level of the organization
Strong written and oral presentation skills and presence
Strong technical ability with PowerPoint, Excel and Word
Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities across various lines of business
Customer champion with the in n ate practice of thinking through the full customer journey to create the best customer experience
Well-developed project & time management skills
Razor sharp analytical and problem-solving skills
Minimum of undergraduate degree in marketing, business, commerce, or a related discipline; MBA preferred
Experience in developing marketing or customer strategies; managing strategic initiatives from concept to execution
Knowledge or experience of a variety of marketing disciplines, including brand strategy, acquisition & loyalty marketing, customer relationship management programs, digital marketing, data-driven or direct marketing, marketing analytics, advertising, and market research
Experience effectively managing internal and external partners, following up on performance and making effective decisions on value of tactics
Experience operating with Agile & design thinking approaches and methodologies
Financial industry knowledge/experience also beneficial
We’re here to help
At BMO Harris Bank we have a shared purpose; we put the customer at the center of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmoharriscareers.com .
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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