Oracle Marketing Data Management Platform Specialist - focus on Bluekai in Cinisello Balsamo, Italy
Marketing Data Management Platform Specialist - focus on Bluekai
The Sr. Consultant, DMP Strategy acts as a subject matter expert and is responsible for driving value of Oracle Data Cloud platform products for a defined set of enterprise marketers.
This role will focus on the Oracle Data Management Platform (DMP) and is key to client retention and account development. As the expert on customer goals, customer operations and DMP capabilities, this role will develop and lead a client-specific DMP strategy that drives return on investment throughout the life of the relationship.
This individual should be comfortable consulting and influencing clients, up to the executive level. Success in the position is based on the amount of value DMP customers derive from the solution as measured by customer satisfaction, adoption and ultimately renewal.
Key to this role is the ability articulate the benefits of implementing an audience first planning process via the Oracle DMP. Clients will rely on you to guide them as they use the platform to develop their audience strategy and deliver it across paid media channels, such as display, video and social, and owned channels, such as their website for personalization.
In addition to working with many departments across your client’s business, you will collaborate with the most prominent ad agencies, consultancies, publishers, social networks, demand side platforms (DSPs) and other channel partners to ensure success of the DMP program.
This position has a high degree of freedom to independently drive internal and external projects and will be encouraged to leverage previous experience and intellect to support and expand upon the vision of the platform. You will have support and interaction with other Oracle Data Cloud team members across Account Management, Platform Architecture, Product, Engineering, Data Sciences, Data Classification, Marketing and Sales. You will also liaise with teams supporting other products in the Oracle Data Cloud and Oracle Marketing Cloud suites.
Define key success criteria with the client and build processes to monitor pacing against those goals
Build and develop relationships with key account stakeholders at all levels within the client organization
Help clients build a program around the technology by establishing key communication frameworks and processes needed for success
Evangelize the DMP program and gain “buy-in” from key stakeholders across the client’s organization
Drive use case adoption through roadmap discussions, consulting and best practices
Develop comprehensive platform training programs and provide ongoing DMP product expertise
Oversee operational excellence and ensure a seamless experience in the UI
Position the DMP for ongoing success by frequently highlighting the value prop, identifying & addressing competitive threats and advocating for your client’s needs internally
Collaborate with other ODC teams to develop data-driven marketing strategies through the DMP and expand our relationships and scope throughout the client organization.
Stay informed of digital marketing news, emerging technologies and competitive offerings
4-year undergraduate degree
Minimum 5 years work experience with at least 3 years in the digital media industry required—be it with a marketer, an agency or an ad tech company
Data-driven marketing and AdTech experience strongly preferred
Willing to travel 25% of time
Required Knowledge, Skills and Abilities
Organized Project Management – Can you organize major cross-functional projects and the internal/external people & partnerships driving those projects?
Communication – Are you a proactive communicator? Can you work with a team in a geographically distributed organization?
Sociability – Are you well-spoken and do you present yourself in a professional manner?
Business Savvy – Can you understand different business models, revenue models and use these to support your client?
Confidence – Can you command attention and respect within a room of peers and/or mentors? Can you confidently express yourself when you are well versed on a topic, yet also admit when you are not and be open to learning from others?
Perspective – Are you detail-oriented enough to catch minor mistakes in a document or notice a flaw in an equation but also able to step back and identify overall trends in an account and prioritize the actions that will contribute most to its success?
Learning Ability – Are you an agile learner who is capable of asking the right questions and drawing upon your intellectual foundation to engage with a novel concept as it is being presented to you?
Energy – Are you excited to contribute to a fast-paced and passionate environment, and can you convey that passion to your clients?
Detailed Description and Job Requirements
Intermediate consulting position operating independently with some assistance and guidance to provide quality work products to a project team or customer that comply with Oracle methodologies and practices. Performs standard duties and tasks with some variation to implement Oracle products and technology to meet customer specifications.
Standard assignments are accomplished without assistance by exercising independent judgment, within defined policies and processes, to deliver functional and technical solutions on moderately complex customer engagements.
2-5 years of overall experience in relevant functional or technical roles. Undergraduate degree or equivalent experience. Product or technical expertise relevant to practice focus. Ability to communicate effectively and build rapport with team members and clients. Ability to travel as needed.
As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).
Other Locations: IT-IT,Italy-Cinisello Balsamo
Job Type: Regular Employee Hire
- Oracle Jobs