KeyBank Senior Manager, Marketing Analytics in Cleveland, Ohio
Senior Manager, Marketing AnalyticsinCleveland, OHatKey Bank- Corporate
Date Posted: 11/6/2018
Employee Type: Full-Time
Location: 127 Public Square Cleveland, OH
Job Type: Marketing
Experience: Not Specified
Date Posted: 11/6/2018
About the Job
The primary objective of the Senior Manager, Marketing Analytics position is to lead a team of quantitative analysts in the development and sharing of meaningful insights, actionable analytics, and applicable plans and/or corrective actions through various advanced statistical and modeling analyses so as to improve the strategy and tactics of KeyBank to drive profitability and customer centric improvements. Through the use of new ideas and innovative approaches to analytics, leads the organization towards optimizing and maximizing returns on current and future marketing investments. Leads a team focused on sophisticated analytics for Marketing within KeyBank which provides quality insights into marketing programs focused on relationship deepening.
Lead a team of quantitative analysts to provide meaningful insights, actionable analytics, and applicable plans or corrective actions through various appropriate advanced statistical and/or modeling analyses so as to improve KeyBank s overall performance.
Execute the strategic direction of Marketing Analytics in support of Life Cycle programs. Through strong data analytics and modeling drive efficient use of marketing dollars to effectively retain and deepen existing households and their relationships. Use of external data, benchmarks and analytical tools to optimize marketing investments.
Provide actionable and insightful knowledge from advanced statistical modeling, data mining, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve marketing profitability, targeting the delivery of products and services to customers, validating and tracking model and campaign performance, developing next-best product and assessing customer behavior over time.
Oversee data driven marketing analysis and marketing campaigns by utilizing predictive modeling.
Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing and promotional initiatives while remaining sensitive to the customer touch point frequency. Establish test & learn strategy that drives optimization improvements across all marketing life cycle programs
Drive customer-centric culture through data and analytics so as to provide the best possible experience for current and future customers.
Create a high performing culture focused on career development by identifying, developing and retaining top talent.
Ensure clear goals, expectations and accountabilities are understood and well managed throughout Marketing Analytics. Provide communication, leadership and coaching to develop teammates.
Bachelor's degree in Statistics or Mathematics (MBA preferred)
7+ years of quantitative analytics or statistical modeling experience, with at least three in a managerial role.
Extensive experience in modeling, analysis, market segmentation and data analytics
Experience creating, sending, and measuring mass marketing campaigns, high regard for data integrity and ability to work with business partners in extracting actionable insights
Advance skills in SAS, R, Python, Quantitative Analysis and Microsoft Excel
KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.
ABOUT THE BUSINESS:
KeyBank has administrative services in place that help support the business. These include: Finance, Human Resources, Legal, and Marketing. KeyBank s Corporate Center supports strategic initiatives through multiple teams which provide distinctly different, yet interrelated, disciplines for the KeyBank Leadership team and its business groups. The Corporate Center protects and enhances Key s brand through thoughtful and deliberate messaging and responsible banking. Our proactive approach and significant expertise engage both internal and external constituents – employees, clients, shareholders, investors, regulators, legislators, community advocates – by adding value, positively influencing their perceptions, and instilling a sense of confidence in Key.
FLSA STATUS: Exempt
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.