IBM IBM Systems NA Field Marketing Manager in Dallas, Texas
You are collaborative, knowledgeable, strategic, and have strong technology acumen. Combined with your deep expertise in field marketing, you should be able to leverage your product expertise and balance thinking strategically with your ability to execute quickly.
As an IBM Systems NA Field Marketing Manager, you must have a deep understanding of markets and buyers to plan, organize, and execute programs that generate new prospects and advance existing opportunities for the sales team.
You will work across teams and business units to successfully position IBM servers and storage in key cross IBM category and industry narratives and campaigns. You will act as a liaison between marketing, business partners, field sales, business development, and demand functions. working in a fast paced environment managing multiple projects.
You will work with:
NA Systems and Market Sales
WW and NA product marketing
NA Business partner and channels
NA category, industry and profession marketing teams.
NA demand generation and events
Marketing communications and operations
Your responsibilities include:
Understanding the market opportunity by category, industry and segment.
Leveraging created product positioning to create unique value propositions
Developing and implementing target account strategies and pipeline acceleration programs
Engaging with colleagues to coordinate, communicate and optimize impact of marketing activities
Educating the sales team regarding marketing activities
Live events included as tactics in the overall marketing mix
Creation of content in support of the client journey delivered through digital and face to face channels.
Defining and driving customer retention, limiting customer attrition and improving NPS values.
This is You to the Power of IBM.
This role is located in Austin, TX or in NYC (88 University Place)
Required Technical and Professional Expertise
8+ years of B2B marketing experience
At least 4 years of field marketing experience
Proven experience working with sales teams and supporting programs to drive awareness and sales
Inbound marketing strategy and/or execution experience
Preferred Tech and Prof Experience
Technology industry marketing experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.