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Pearson B2B Segment Analyst in Denver, Colorado

B2B Segment Analyst

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Pearson’s Higher Ed marketing organization leads on the marketing strategy for our business. By leveraging global centers of expertise in brand, research & insights, marketing excellence, creative services and digital, we will deliver an integrated, global-local approach that enables marketing to be a growth driver for Pearson.

Summary of Role:

Marketing Analytics is critical to the success of the marketing organization for Pearson. This role will sit within the Marketing Analytics team and be accountable for data analytics that provide business insights to make data driven marketing decisions. It will require technical skills as this role will be expected to help drive the discovery, analysis, and execution of best practices for Pearson’s data strategy.

The role will be a critical addition to the marketing analytics team. The primary responsibilities involve bringing disparate data from multiple data sources and creating usable data for the insights and analytics team. This person will work closely with the rest of the analytic team in optimizing/automating queries that feed into dashboards and models.

Main activities / responsibilities:

  1. Integrate new data sources into the analytic data mart.

  2. Join data sources to create audience views, product views and consumer behavior.

  3. Partner with Insights and Reporting analysts on optimizing and automating queries for dashboards, segmentation and other modeling efforts.

  4. Build a thorough understanding of how data is organized, how users should be using and thinking about the data.

  5. Leverage machine learning capabilities to help bring data into action with our performance marketing team.

  6. Performing other duties as assigned or apparent.

Qualifications

Qualifications, experience and personal specification

  • Big Query (or similar) guru & comfort with large record data sets

  • Strong quantitative and analytic ability with attention to detail.

  • Strong problem solving ability including generating hypotheses, conducting root cause analysis and developing actionable recommendations.

  • Willingness to do detailed work as well as higher level strategic analysis.

  • Effective verbal and written communication skills with the ability to clearly and concisely articulate information to diverse audiences.

  • Ability to build strong relationships with cross-functional teams and become a trusted business partner.

  • Results oriented with the ability to organize and independently manage multiple projects simultaneously.

  • Effective time management and prioritization skills including estimating appropriate time for tasks and deliverables, creating focus, eliminating roadblocks and consistently meeting deadlines.

  • Strong decision making skills by incorporating a combination of analysis, experience and judgment.

Marketing Competencies

  • Three or more years of data analytics experience (B2B Preferred)

  • Experience with statistical packages such as SAS, R, Python and reporting packages like Tableau

  • Experience with using Big Query, Google Analytics

  • Experience with using CRM data from Salesforce

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-RE-Remote

Work Locations: US-Remote Remote

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Sep 18, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2008872

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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