Verizon Wireless Senior Manager Marketing-Digital Acquisition in Denver, Colorado
What you’ll be doing...
Drive customer growth using digital and traditional media
Drive customer growth through search (paid and organic)
Cost of acquisition performance management
Content and social marketing
Drive innovation in customer acquisition targeting, tools, technology and offers
Responsible for creation and execution of promotions/offers to drive brand interest and ultimately sales conversion across banner ads, search (paid and organic) and video ads, along with some traditional media
Convert strategic ideas into actionable offers
Develop execution plan for offer presentation to optimize conversions
Develop and execute test plans for different offers and adjust based on performance
Driving innovation in targeting tools, technology and offers
Monitor sales performance, identify opportunities & trends
What we’re looking for...
Be both a left-brain and right brained thinker – an ability to think creatively about promotions, but with the quantitative skills to analyze detailed campaign performance data on their effectiveness
Demonstrated experience in creative digital marketing ideas, promotions, and campaigns
4+ years in mobile and/or digital acquisition marketing including media buying
2+ years of working in consumer product and/or technology brands
Direct experience using some combination of the following: AdWords, Bing, Display (GDN, Doubleclick, RTB), retargeting (Google, AdRoll, Criteo), Facebook Ads, Twitter Ads, and Linkedin Ads, ideally with mobile app campaigns
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.