Verizon Wireless Social LIstening Lead in Denver, Colorado
What you’ll be doing...
We are looking for a social analytics expert with a passion for discovering actionable insights, and using data to help build a new brand and improve our members’ experience every single day. As the Social Listening Lead, you will own the process of building out a sophisticated yet streamlined social listening framework and infrastructure to support a learning organization with exquisite focus on member care. You will partner with brand, social, influencer teams, plus our agencies, to establish best in class measurement approach to our outbound messaging and campaign activations, while also working with our member care team to support real-time listening and response strategy. You bring excellent domain knowledge of social and digital marketing, and enjoy working in a fast-paced, team-oriented environment. You see stories behind numbers and trends before anyone else spots it, and relish influencing and driving business strategy with member insights, ensuring data flow across the team, with actionable insights. This is a full-time position basedin Denver, CO, where you will collaborate with team members across functions as well as our executive team.
Your primary responsibilities include driving overall social analytics and insights strategy and infrastructure building, plus:
Drive overall business strategy with proactive and reactive social listening approach and infuse customer insights into how
Define the social listening approach across brand and member care, both real-time and ongoing basis, and identify required infrastructure and processes to operationalize
Build a reporting structure and cadence to be distributed across the business to help inform everyday decisions on member engagement and business roadmap
Develop a measurement framework to serve business objectives, and partner with media, analytics, operations, and product teams to identify technical requirements and implement tagging, etc.
Monitor and analyze member feedback and optimize campaign performance
Partner with media analytics team to provide holistic POV on the pulse of the business and provide recommendations on paths forward
Provide thought leadership on the latest and emerging social media tools, trends, and relevant audience insights to help shape business strategy
What we’re looking for...
What You Bring to the organization
5+ years of social media or digital media analytics experience with increasing responsibilities in consumer technology or customer service sectors
Proven experience of successfully managing and deploying social media analytics and reporting tools for businesses at scale, including but not limited to Crimson Hexagon, Radian6, Sprinklr
Passion for evolving social media tools and emerging consumer engagement / technology
Ability to influence and communicate cross-functionally, as well as to senior stakeholders
Comfortable with fast-paced environments and rapidly changing priorities
Strong problem solving, analytical, and communication skills
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.