Verizon Wireless Sr Marketing Manager, Social-Mobile Acquisition in Denver, Colorado
What you’ll be doing...
Drive growth in customers through social and mobile marketing
Cost of acquisition performance management
Content and social marketing
Social network integration and presence
Drive innovation in customer acquisition targeting, tools, technology and offers
Develop customer acquisition campaigns across mobile and social channels
Measure performance of campaigns, develop A/B testing approaches – in messaging, media and offers - and optimize
Drive innovation in targeting tools, technologies and offers
Buy media to support campaigns and work towards “right customer, right message, right time”
Create and manage a lead conversion funnel from social followers
Monitor sales performance, identify opportunities & trends
Meet cost of acquisition target goals
What we’re looking for...
Be both a left-brain and right brained thinker – an ability to think creatively and build campaigns, but with the quantitative skills to analyze detailed campaign performance data
Demostrated experience in creative digital marketing ideas and campaigns
4+ years in mobile and/or digital acquisition marketing including media buying
2+ years of working in consumer product and/or technology brands
Direct experience using some combination of the following: AdWords, Bing, Display (GDN, Doubleclick, RTB), retargeting (Google, AdRoll, Criteo), Facebook Ads, Twitter Ads, and Linkedin Ads, ideally with mobile app campaigns
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.