TeleTech Marketing Consultant, Analytics Consulting - Detroit, MI in Detroit, Michigan
TTEC Consulting’s Insights Practice is looking for a ‘Marketing Analyst’ focused on managing an existing client relationship by providing value-added marketing analytics services. This person will identify and conduct data-driven projects and analysis that help our client team meet their marketing objectives most effectively. The role also involves providing strategic direction on the development of marketing campaigns, including targeting strategy, value proposition development, and post-program performance evaluation.
We combine human insight and the speed of technology to transform our clients’ interactions with their customers. Advanced analytics of the customer experience and customer interactions is our expertise.
Check out our website below to learn more about what we do and how we help our clients.
What you’ll be doing in the role of Marketing Analyst:
An important part of this role is conducting marketing campaign analysis that drives and informs strategic marketing recommendations. This hands-on role includes: developing marketing treatment measurement plans, spreadsheet / financial analysis, data interpretation and presentation, and coordination with internal/external data teams.
Provide strategic marketing and analytics consulting for a Fortune 10 client
Identify opportunities to improve / optimize marketing program performance
Develop marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities, offer construction and attribution and financial forecasts( proforma)
Conduct post-program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations
Actively contribute to analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverables
Participate in an active, ongoing client relationship
Participate in competitive vendor partner relationships
Occasional travel < 5%
What you’ll bring to us:
The candidate we are seeking will possess in-depth marketing experience, with a solid understanding of direct marketing, CRM, CX and analytic concepts. Demonstrated leadership skills, including project management and client management, are required. An ability to turn data into insights and recommendations is critical. The ideal candidate will have the ability to think analytically (to mine the data), creatively (to develop program ideas), and strategically (to deliver business results for our clients).
2-4 years of hands-on experience evaluating direct marketing programs or other business / financial analysis.
Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
Experience conducting analysis with treated, control and an understanding of Lift is highly desired
Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
Experience developing detailed specs to extract data from large-scale customer databases, files or datasets or possess the ability to write code to extract key data by oneself
Demonstrated management experience in at least one of the following areas: project management, client management, staff management
Previous work with customer segmentation schemes and customer value analysis a plus
Proficiency with Excel and PowerPoint expected
Experience in SAS, SQL, Tableau and/or Power Bi a plus
Business, economics, or quantitative methods background required
Automotive industry experience preferred, but not required
Bachelor’s degree mandatory
Graduate degree a plus, but not required
What skills you’ll need:
Strong verbal and written communication skills including experience presenting analytical results to a client or client team
Comfortable working in a team-oriented, deadline driven environment
Strong attention to detail expected
Who We Are:
TTEC is a pioneer in customer experience, engagement and growth solutions. Our 40,000 employees serve customers in more than 80 countries and 50 languages across social, mobile, and digital channels. We utilize a holistic approach, applying solutions from our four customer experience segments—Consulting, Technology, Care and Growth—to help companies provide an amazing experience to their customers, inspire customer loyalty, and grow their business. Our employees live by a set of customer-focused values that guide relationships with clients, their customers and each other.
What We Offer:
· Variable incentive bonus plan, 401K company match, tuition reimbursement
· Global career mobility, employee recognition programs, professional development
· State of the art technology which allows for seamless global connectivity
· Rich wellness program and health incentives
This position is based in Detroit, MI.
Title: Marketing Consultant, Analytics Consulting - Detroit, MI
Requisition ID: 028DI