The Hertz Corporation Customer Relationship Management- Solution Support Analyst in Estero, Florida

General Responsibilities

The CRM Marketing Solution Support Analyst will be responsible for maintenance, optimization, and intermediate level troubleshooting to communications and microsites already live in production based on customer complaints/suggestions, and new business requirements. This resource will be well versed in email and web development coding languages like HTML, CSS and JavaScript. A basic understanding of SQL, JSON structure, and REST APIs will also be required. This candidate must have knowledge and experience in Adobe Creative Cloud.

Secondary responsibilities would include building out new operational components for marketing campaigns including dynamic email templates, landing pages and microsites, and implementing automated data movement processes, and digital marketing journeys based on rental activity.

  • A successful candidate will be able to:

  • Support the implementation of CRM Marketing Team campaign initiatives utilizing the Salesforce Marketing Cloud tool set.

  • Provide ongoing troubleshooting of marketing automations and triggered processes.

  • Manage up to intermediate level marketing automation tool enhancements and fixes including items such as adding custom fields, creating email templates, etc.

  • Work collaboratively with change enablement team to provide communications and training on marketing automation tool.

  • Coordinate and execute user acceptance testing activities including triggering REST API call simulations with API testing software (like SoapUI or Post Man)

  • Drive excellence in leveraging the marketing automation tool to create best in class customer experiences.

  • Assist with customizing existing reports and/or adding new custom reports

  • Interact with business partners on the digital marketing team to understand areas of future enhancements. Document enhancement business requirements in conjunction with business analyst.

  • Develop best practices for leveraging the marketing automation tool and socialize with cross-functional stakeholders.

  • Partner with 3rd party contractors and vendors to enhance digital marketing communications sent via Salesforce Marketing Cloud.

Mandatory Requirements

Requirements:

  • Bachelor’s Degree or Equivalent Experience in Computer Science / Information Technology / Engineering / Marketing required

  • 2-4 years of experience in Email or Web Design and development

  • Must have experience within Adobe Creative Cloud

  • Intermediate to Advanced HTML, CSS, and Scripting skills. (AMPScript and Outlook/IE specific knowledge are a plus)

  • Basic to Intermediate SQL and Web service/API knowledge

  • 1-4 years of increasing experience in Salesforce Marketing Cloud (or other marketing automation tool)

  • 2-4 years of database/direct marketing experience

  • Ability to analyze data from multiple sources and platforms

  • Excellent analytical and problem solving ability

  • Understanding of data warehouses and Big Data technologies

  • Understanding of API integration with CRM platforms and web properties

  • Understands how to apply technology to support business process and campaign workflows

  • Detail oriented and focused on data accuracy

  • Excellent verbal and written communication skills

  • Skilled in both thinking creatively and analytically in a problem-solving environment

  • Ability to facilitate efficient and effective decision making

  • Ability to pass a technical screening is required

Preferred Requirements

EEO/AA: Females/Minorities/Disabled/Vets

Job ID 157894

# Positions 1

Pos. Category Marketing

Division RAC

Position Type Regular Full Time