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The Hertz Corporation Director, Digital Product Management in Estero, Florida

General Responsibilities

The Director, Digital Product Management leads a team of digital product managers and innovation managers that leverage a variety of inputs including stakeholder meetings, VoC, research and analytics to continuously define and prioritize features and functions to improve the Hertz, Dollar and Thrifty web and mobile properties, as well as position the properties for digital marketing presentation within the customer experience. He/she will be responsible for the strategic direction of advancing the Hertz, Dollar and Thrifty digital product portfolio, setting targets around key objectives and financial digital metrics, and proactively diagnosing trends and opportunities. The Director will be accountable for driving significant online revenue growth by working closely with the marketing and technology teams to deliver the technologies to advance sustainable, profitable growth.

The Director, Digital Product Management position is a transformational role that will serve as a critical part of the advancement of demand generation and customer experience for Hertz, Dollar and Thrifty. The role will have a mandate to help enhance the value of the customer journey thought advanced technologies and data platforms. The position will set the strategy to create innovative digital products and platforms to transform the brand experience and build a best in class customer experience. The role will bring new digital experiences to life and will drive digital strategy, digital innovation, and rapid prototyping of new digital ideas.

A successful candidate will be able to:

  • Own and be accountable for the entire portfolio of digital channel product capability roadmaps including product selection, versions, upgrades, projects, and milestones

  • Manage and advocate for a team of digital product managers to support the capability needs required for the outlined customer experiences across Hertz’s web and mobile properties

  • Manage and advocate for a team of innovation managers that Identify emerging and future digital trends, technology and innovations to deliver best in class customer experiences and drive business value by unlocking new revenue streams

  • Lead the definition and decision making of digital product features and functions

  • Own all current web platform development and operations to drive sales and engagements

  • Grow demand, conversion and retention on all web experiences; including content management, SEO optimizations, CRM, and digital marketing initiatives

  • Drive the vision and innovations for full portfolio of digital channel/s

  • Create and drive the strategy of web and/or mobile commerce channels at Hertz and its subsidiaries – including the development of a roadmap

  • Define and prioritize functionality enhancements and roadmap for assigned Product features and functionality

  • Partner with the Customer Experience and User Experience team to define vision, product feature pipeline, business goals, requirements, and functional needs

  • Collaborate with key business and technology partners to generate ideas and execute key initiatives, owning timeline and holding stakeholders accountable to dates and results

  • Manage the product lifecycle from strategic planning through to tactical launch activities and the ongoing management of the product

  • Define the business plan and measures ROI for Product enhancements

  • Utilize analytics, customer research, and competitive analysis to constantly improve the customer experience, increase conversion rates, and grow revenue by driving breakthrough thinking

  • Provide expertise in current industry and digital best practices and relevant innovation ensuring a best in class user experience. Collaborate across web and mobile channels to drive responsive design.

  • Lead the communication/messaging of new Product capabilities to the overall organization

  • Advocate for CRM and loyalty programs and expand their reach beyond traditional channels such as email

  • Own the annual budget process for full portfolio of digital channels and innovation management, align with cross-functional partners on sales targets and risks, and oversee the effective distribution and usage of budget dollars

  • Communicate business performance, learnings, and action plans to key stakeholders and executives

  • Create scenario planning on CRM and digital marketing investment strategies to drive varying levels of dotcom growth

  • Develop management reporting and use analytic tools to gauge, monitor and pinpoint areas for improvement.

  • Establish, maintain and manage to a set of simple and core scorecards measuring value of investments.

  • Strategic oversight for the definition and management of proof of concept initiatives

  • Provide expertise on industry best practices in digital, competitive opportunities, and relevant innovation

  • Evangelize and drive true digital innovation

  • Generate ideas and concepts and ensure a culture of learning and innovation

  • Make recommendations as to which new digital products and/or features to drive to implementation.

Mandatory Requirements

  • Bachelor’s Degree in Computer Science / Information Technology / Engineering / Marketing required

  • MBA degree preferred

  • 8-12 years of experience defining and managing digital channel products

  • 8-12 years of experience with website design, mobile design, user experience flows, user experience design, and digital requirements management

  • 8-12 years of experience defining and driving true digital innovation and driving digital proof-of-concept initiatives

  • 7+ years of experience with digital marketing and CRM tactics and KPIs

  • 7+ years of working on Agile delivery methodology projects

  • Expert in web and mobile business and technical concepts

  • Functional knowledge of digital commerce business processes

  • Understanding of rapid UI prototyping

  • Experience in partnering with technical teams to drive projects and provide leadership in an Agile development process, setting scope, prioritizing features & stories, managing daily progress, and defining acceptance criteria

  • Lead efforts for technology evaluations, which involves identifying a weighted feature matrix for a specific need and evaluating and scoring products against the desired features; research activities include readings, proof-of-concepts (POCs), and lab testing

  • Experience with html, CSS and responsive design

  • Functional knowledge of digital commerce business processes, web platforms, web application management, application deployment processes, web channel governance and digital marketing

  • Understanding of Mobile Device Management (MDM) platforms, Mobile Application Management (MAM) platforms, wrapping applications w/ MAM, enterprise app store deployment, app store governance, app signing and provisioning for both iOS and Android.

  • Understanding of iOS MDM API, iOS on-demand VPN, per-app tunnel, iOS data protection API, iOS Keychain, and Jailbreak threat and detection methods

  • Understanding of Agile delivery methodology

  • Understanding of rapid UI prototyping

  • Extensive experience with user interface design patterns and standard user-centered design methodologies across multiple platforms

  • Deep understanding of how to apply the methodologies of interaction design and research to digital platform development for both web and mobile

  • Ability to describe and defend the value of UX to cross-functional stakeholders

  • Strong understanding and experience with A/B and MVT testing

  • Proficient with Microsoft suite of products

  • Ability to analyze, understand, and identify the best design for a technical solution with respect to the tradeoffs of architectural principals including: agility, complexity, cost effectiveness, deployment effort, flexibility/extensibility, interoperability/compatibility, maintainability, operability, performance, productivity, scalability, security, speed of delivery, and standardization

  • Proven entrepreneurial mindset and innovative thinking with a strong curiosity for new digital frontiers

  • Proven competencies in digital product management and digital strategy

  • Strong understanding of customer experience and user experience

  • High proficiency in eCommerce/mobile KPIs, analytics, testing and optimization

  • Proficient in deriving insights from digital analytics and applying to product functional roadmap

  • Proficient in running workshops and using feedback to develop design prototypes and product requirements

  • Ability to see the potential product pitfalls before they become a problem for our users and solve these problems

  • Passionate about all things digital and looking for the next best thing

  • Excellent leadership, negotiation, interpersonal, and presentation skills

  • Excellent verbal and written communication skills

  • Ability to interact with a diverse set of stakeholders

  • Ability to facilitate efficient and effective decision making

  • Drive and ability to work under tight timelines

  • Strong Program Management, Business Intelligence, and Data skills

  • Fluent in verbal and written English

EEO Statement

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 172034

# Positions 1

Category Marketing

Division RAC

Position Type Regular Full Time