Church & Dwight Co., Inc. Associate Manager, Digital Engagement in Ewing, New Jersey
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
The Associate Manager, Digital Engagement reports into the Digital Strategy team, but works as an embedded digital brand resource aligned with a segment of CHD brand portfolio. The role is accountable for integrated consumer engagement planning across brand activations and agencies/partners as well as ongoing analysis and optimization of tactics to ensure digital touchpoints are working harmoniously to achieve business objectives.
Connects brand strategy with digital strategy and content strategy and resulting activation development planning across digital touchpoints to ensure an integrated consumer experience that ladders up to brand goals.
Responsible for championing a consumer-centric mindset, bridging brand objectives with consumer needs in an ideal value-exchange.
Builds digital brand activation calendars across paid, owned and earned initiatives, collaborating closely with brand teams, agency partners and internal resources (e.g. IT and Creative Services, shopper marketing) to ensure holistic program planning.
Brings deep expertise in digital activation planning, as well as the foundational elements of integrating off and online communications.
Builds relationships with brand teams to understand business objectives and challenges and to help direct digital program priorities.
Acts as a Digital liaison among the brand teams, internal and agency partners to establish the roles of digital touchpoints across the consumer decision journey and to develop digital activation plans to achieve business objectives
Brings expertise to the organization on platforms, trends and best practices in Digital Media, Social, Influencer, Web, Mobile and eCRM, eCommerce etc and their role in the consumer decision journey and brand planning.
Works with brand, media and digital agencies to develop measurement plan and set KPIs.
Continuously evaluates metrics across disparate sources to assess brand and program performance against KPIs, including diagnostic evaluation and optimization recommendations.
Identifies key business questions and partners with IT to ensure data access and reporting needed for program analysis.
Responsible for share-outs of findings and recommendations, case study development as well as best practices and lessons learned documentation.
Partners with internal teams and agency partners in developing test-and-learn plans
Deep understanding of and ability to apply appropriate measurement techniques (e.g. ROI, ROAS, CPA, LTV, etc)
Education and Experience
5-7 years digital marketing experience, preferably in CPG
Proven digital strategy and digital activation planning expertise across paid, owned and earned touchpoints
Consumer decision journey/path-to-purchase frameworks and program design
Digital editorial strategy and “editorial” calendar planning across touchpoints
Digital media planning
Measurement framework and KPI development
Post-event measurement, analytics, reporting and optimization
Demonstrated ability to partner with IT and creative agencies
Skills and Competencies
Complex activation calendar and content strategy development
Strong digital measurement, analytics, diagnostics and reporting
Salesforce Social Studio, Marketing Cloud, Sales Cloud
Consumer experience mapping and program planning
3rd Party Data sources: Nielsen, Numerator, Quotient, 1010 Data, BazaarVoice, Content Analytics, DMP
Measurement Tools: MTA, Keen, Google Analytics, Datarama
Microsoft Office suite, especially PowerPoint and Excel
Proven program management and project management excellence
Ability to partner cross-functionally
Attention to detail with strong multi-tasking and prioritization skills
Ability to influence, drive organizational alignment and decision making
Vendor and agency management
Outstanding communication and organizational skills
Speed and agility
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.