Church & Dwight Co., Inc. Brand Manager, Innovation- Vitamins in Ewing, New Jersey
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Leads new product innovation projects for the Vitamins, Supplements, & Minerals businesses, including iconic brands like Vitafusion and L’il Critters.
This highly visible position located at our Global Headquarters in Ewing, NJ will assist and independently lead Global New Product Innovation initiatives to help achieve annual growth targets.
Role Accountabilities and Responsibilities
Identify, assess and champion new product growth opportunities, including: developing a compelling innovation strategy and pipeline, conducting category/competitive analysis to validate size of opportunities; consumer validation of innovation ideas; R&D validation of the technical pathways; Operations validation of the manufacturing strategy; Finance validation of Gross Margin
Leverage new tools to gain deep understanding of target consumer
Initiate consumer research to define unmet consumer needs
Align opportunities with Brand strategy and Sales goals
Lead new product initiatives in collaboration with cross-functional teams
Partner with International Marketing team to drive global synergies, as appropriate
Education and Experience
BA/BS required; MBA preferred
5-8 years in Marketing/NPD
Prior innovation / new product development experience, new product launches and/or major repositioning of a Brand preferred
Experience in insight identification, concept development, category analysis, digital marketing & analytics, and forecasting
Familiarity with common consumer marketing research tools and techniques
Experience with P&L analysis
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.