Church & Dwight Co., Inc. eCRM Manager in Ewing, New Jersey
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
The eCRM Manager leads the overall strategy and planning for consumer acquisition and retention, marketing automation and email marketing campaigns across Church & Dwight brands. This role will be responsible for robust eCRM and personalization program management (existing and emerging). The eCRM Manager will develop the overarching email activation calendar for the organization and will partner with the Brand teams on brand and campaign-specific objectives, campaign planning, consumer journey mapping and campaign analysis. The role requires seamless partnership with Brand, IT and Creative Services for effective execution. This position understands consumer engagement strategies as well as emerging acquisition and retention best practices and trends and is accountable for continuous evaluation and optimization.
Role Accountabilities and Responsibilities
Leads program management and continuous planning and optimization for existing eCRM initiatives (e.g. OxiClean).
Conceptualizes new programs and leads strategic planning, launch and management for additional CHD brands including Arm + Hammer, Orajel and Vitafusion.
Leads the development of master CHD email marketing activation calendar by brand and assists with brand-specific consumer journey and content strategies.
Champions the consumer journey and experience and builds and executes programs to integrate eCRM into total brand planning.
Expert at first party data acquisition and management and familiarity with best practices and regulations (e.g. CCPA).
Use data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and products.
Identify and explore relevant third-party data sources to enhance customer profiles.
Develops and continuously optimizes consumer acquisition and retention strategies, incorporating test & learn opportunities.
Develops an effective program return model accounting for lead quality, cost per lead, engagement, lifetime value and total brand objectives.
Identifies audience segmentation and activation opportunities for scale ups across paid and owned touchpoints.
Accountable for eCRM playbook, best practice sharing, case studies and organizational learning.
Subject matter expert and integral part of internal agency team; Digital liaison among Brand Teams, agencies and cross functional teams on eCRM initiatives.
Education and Experience
7-10 years digital marketing experience, with a minimum of 3 years in eCRM program leadership
1-3 years CPG hands-on digital marketing and email management
Proven expertise in consumer engagement strategies, persona development and consumer journey mapping
Consumer acquisition and retention best practices including lead generation and drip campaign development
Ability to connect eCRM initiatives to other brand activations to deliver total brand plans
Digital content strategy and “editorial” calendar planning across touchpoints
Post-even measurement, analytics, reporting and optimizations
Database management and audience segmentation
Skills and Competencies
Salesforce Sales Cloud
Salesforce Marketing Cloud
Microsoft Office suite, especially PowerPoint and Excel
Proven program management and project management excellence
Ability to partner cross-functionally
Strong digital analytics skills required
Attention to detail with strong multi-tasking and prioritization skills
Ability to influence, drive organizational alignment and decision making
Vendor and agency management
Speed and agility
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.