Church & Dwight Co., Inc. Trade Marketing Manager at Waterpik Inc. in Fort Collins, Colorado
At Church & Dwight, we value talented professionals with a strong desire to make a positive impact in our company. As a rapidly growing organization, we are always seeking passionate and creative individuals whose action-oriented mindset will foster continued growth throughout our leading brands.
Summary: Work with the Director of Sales Operations, Marketing, Category Management and Field Sales on implementation and execution of brand strategies.
Role Accountabilities and Responsibilities (Describe the 5-7 major accountabilities)
Key liaison representing sales and primary interface with Marketing for assigned brands providing insight and expertise on customer and class of trade related issues/opportunities.
Collaborate with New Product Development/Marketing through the validation process for new items inclusive of distribution goals and forecast based on retailer estimated acceptances.
Drive recommendations to Marketing on the creation and execution of merchandising vehicles (displays, IRCs, bonus, on-pack etc.) for both national and account specific in-store execution.
Resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly to Field Sales.
Lead trade strategy assessment (distribution, shelving, merchandising, pricing guidelines) and lead development of yearly planning materials, new product presentations and sell sheets for Field Sales use.
Create/Contribute to Customer Sales Presentations (i.e. conceptual selling stories, new item initiatives, retailer line review presentations).
Attend and contribute to major brand transitions, initiatives or account specific task force.
Education and Experience
Bachelor’s Degree required
5-8+ years experience in CPG industry with internal and external sales experience.
Experience working with Trade Marketing or Sales Planning in a CPG company is preferred.
Strong technology skills: Microsoft Word, Excel, PowerPoint, Syndicated Data (IRI/ACNielsen).
Understanding of trade rate development and retail execution challenges
Strong analytical skills and adept at problem solving
Understanding of retailer go to market strategies and class of trade dynamics
Strong communication skills (written, verbal, presentation and interpersonal skills)
Skills and Competencies
Understanding of different Channel/Customer strategies
Negotiate and influence across multiple functions and levels within organization
Taking complex information and simplifying for use in the market
Drive For Results
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/.
• Innovation-We consistently generate new ideas, thinking outside the box while remaining strategically focused. We always think in terms of possibilities, not limitations.
• Collaboration-We rely on open and honest communication to develop productive working relationships within and across our business units and functions. The mutual respect we have for our colleagues enables us to challenge each other, leading to an even more cohesive team.
• Focus-We maintain a laser-like focus on our consumers. We will grow by leveraging consumer insights on all of our brands and will continue to be industry leaders.
• Entrepreneurialism-We pride ourselves on fostering this spirit where risk-taking and action is encouraged. We are extremely competitive externally, but not internally.