SpartanNash Specialist, Marketing-Advertising in Grand Rapids, Michigan
At SpartanNash, relationships matter, and our Corporate team takes that sentiment to heart in the way we work as one totally aligned team, support and respect each other and share the highest standards of excellence. We’re always looking for the next great idea or a new way to approach a challenge, and we collaborate and innovate to achieve our goals.
Responsible to support the execution and implementation of assigned Company marketing programs and activities; work with various internal and/or external teams to coordinate, communicate, distribute, etc. integrated marketing solutions.
Bachelor's Degree (Required) Marketing
Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
Three years experience in Marketing, Advertising, or related area.
Experience with Marketing software and tools preferred (i.e. C3, AdWords Google, Facebook Developer, Salesforce, etc.).
Responsibilities and Essential Duties
Assist in the development, execution, tracking and optimization of assigned Marketing program, campaign, and/or Advertising projects.
Assist in the planning of assigned marketing strategy, solution, and/or program to drive Company profitability.
Prepare, maintain and distribute marketing materials and communication pieces (i.e. emails, news letters, website content, guides, brochures, etc.) across various platforms/channels for assigned marketing program(s); ensure Company marketing message is integrated and consistent across departments.
Work with various internal departments and external customers (i.e. vendors, retailers, agencies, etc.) to execute marketing programs and/or solutions that support the Company brand and overall marketing initiatives.
Develop and maintain marketing project schedules and status reports; may obtain cost estimates and track actual expenses.
Create various reports (i.e., program utilization, consumer insights, engagement, redemption, cost analysis, etc.), prepare analysis, and make recommendations to enhance programs and solutions; communicate information accordingly.
Assist in assigned budget tracking and provide reporting to management to support financial/budget analysis. Work with vendors and internal departments as directed to ensure financial numbers are accurate.
Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes.
Oversee the run of press (ROP) schedule to secure ad space, work with designer to review and approve, etc. to ensure deadlines are met.
Responsible to participate in ad coverage reviews and decisions for retail locations and to work with external media buyers to review coverage issues and recommend solutions.
Oversee the weekly ad development process and related point of sale (POS) activity for all assigned banners.
The above statements are intended to describe the general nature and levels of work being performed as assigned for this job. This is not intended to be an exhaustive list of all responsibilities, duties and requirements; additional responsibilities may be assigned as needed.
Knowledge, Skills Abilities
Strong written and verbal communication skills. Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines. Ability to work collaboratively with internal associates, including management and external customers. General knowledge of marketing strategies and basic analytical skills. Proficient computer skills including Microsoft Office (Word and Excel) required. Ability to travel up to 25% based upon department and customer needs.
Knowledge of marketing software and tools helpful depending on assigned area: Digital ? Wordpress, Drupal, Email clients and browsers, Social monitoring and posting tools (i.e. Hootsuite, Radiaan 6, and Facebook Business Manager) and photo editing software.
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. May be required to lift and/or move up to 20 pounds. The associate is frequently required to sit/stand/walk. May be required to travel. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. The noise level in the work environment is usually low to moderate.
General office equipment (i.e., computer, telephone, copy/facsimile machine, etc.)