IBM Marketing & Communications Operations Professional in GUADALAJARA, Mexico

Job Description

Marketing & Communications Operations (MCO) ensures the Marketing & Communications (M&C) organization model and management system supports business strategies and goals to drive operational efficiency and effectiveness, transformational change and operational transactions for the Marketing & Communications function. As the trusted advisor of the M&C Leadership team, MCO drives the adoption of organization models, processes and automation, implements appropriate planning and measurement systems, collects and reports defined metrics and provides analysis and insight into business performance. MCO assists M&C professionals to operationalize strategies by making investments and tradeoffs consistent with the marketing plans in BU, GMT/IMT and/or GMU/IOT. MCO also deploys/tailors M&C specific programs to aid talent development and purposeful learning activities. The employee focuses on individual/team objectives and development of professional effectiveness.



Professional knowledge related to incumbent's position, team, and department. Requires ability to absorb professional knowledge quickly and develop skills.


Draw upon professional concepts to collaborate with others to carry out assigned duties. Negotiation is required.

Problem Solving:

Recognize job-related problems. analyze causes using existing techniques or tools, prepare and recommend solution alternatives. Challenge the validity of given procedures and processes with the intent to enhance and improve.


Works on professional projects;work is often reviewed for developmental purposes.

Understand the standard mission of the professional group and vision in own area of competence. May directly influence people in own project. Position may require coordination of activities of less experienced or less knowledgeable team members.

Impact on Business/Scope:

Accountable for individual or team results. May contribute by supporting activities that are subject to business measurements, impact customer

satisfaction, or impact immediate costs or expenses.

Required Technical and Professional Expertise

Required Skills.

*Digital Marketing (SEM & SEO)

*Performance Tools (Google Analytics, Lotame, HotJar, Optimizely).

Up to 2 Years of experience.



*Presentations Skills.

*Detailed Oriented.

*Team work.

Preferred Tech and Prof Experience


*Analytics Certifications.

*Paid Media (SEM)

*Business Excel (Pivot Tables)

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.