HERC Rentals Sales and Operations Trainee in Hamilton, Ontario

Herc Rentals is a premier full-line equipment-rental company — providing our customers the equipment solutions they need to get their work done safely, confidently and cost effectively, while enabling them to conserve capital for their growth investments.

With over 50 years of equipment-rental expertise, approximately 4,800 employees with approximately 275 company operated locations, principally in North America. Herc Rentals is a leader in all of the key markets that it serves, including transportation; industrial & manufacturing; oil & gas; government & municipalities; construction, mining, & energy; remediation & restoration; emergency response; facilities; MRO; entertainment; and ground care.

We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on integrity, respect, teamwork, and accountability.

Short Description

The Sales and Operations Trainee is responsible for maximizing sales revenue for the branch through excellent customer service on existing orders, closing sales from inbound inquiries to successful outbound telemarketing. They provide customers with expert advice on equipment selection, operation and maintenance and protect company property through adherence to company policies.



  • Follow up with customer to ensure on time delivery and equipment condition.

  • Successfully maximize results from sales opportunities. Follow up on all rate inquiries and close all pending deals. Know competitive pricing, procedures, and tendencies. Notify Sales Representatives of any and all leads immediately.

  • Communicate all potential/lost rents to the Branch Manager and Sales Representative immediately.

  • Coordinate equipment handling for rentals. Ensure all equipment is located/secured for all rentals. Before leaving each day, both present and following workday must be prepared and first deliveries arranged.

  • Comply with credit procedures including credit limit violations. Check all overdue Rental Agreements for credit limit violations and exposure on a daily basis.

  • Maintain information records as required.

  • Complete any and all special assignments or projects from Branch Manager in a timely manner.

  • Drives change from within to improve customer satisfaction and uses teamwork to tackle problems.


  • Ability to engage in natural verbal interaction with customers

  • Customer service focused

  • Multi-task on multiple assignments within a fast-paced environment

  • Solid and proven computer skill set (knowledge of MS Office is preferred)

  • Ability to develop relationships with customers and coworkers

  • Attention to detail and solid organizational skills


  • Agility & Adaptability

  • Demonstrates Initiative

  • Detail Orientated

  • Effective Communication

  • KPI Driven

  • Passion for Customer Service

  • Personal Accountability

  • Sales Representative

  • Strong data entry and computer skills.

Educational Background

High School Diploma/GED

Bachelor's degree preferred

Conditions of Employment

Experience in customer service, sales or operations

Knowledge of the rental industry, including knowledge of industrial and construction equipment and tools a plus

Must have valid Class G license

Clean driving record

If you are looking for an exciting and rewarding career with a growth-oriented company, Herc Rentals is the right place for you! As an industry leader, we offer the opportunity for training, development, and advancement. In addition, we offer highly competitive compensation and benefits package, including a generous vacation program. Apply today to be part of a team built for success!

Herc Rentals is an Equal Opportunity Employer