Aetna Marketing Analytics Manager in Hartford, Connecticut
Req ID: 54456BR
Medicare is a top growth area for Aetna as an enterprise and for the Government business. In 2018, the Group Retiree business will be responsible for over $10 billion in revenue. This role will directly support the Group Retiree marketing and sales organization to meet business development, retention and growth goals by leveraging internal and external data assets to support both direct to consumer and business to business outreach. The ideal candidate should: (1) Possess the ability to engage directly with business leaders, sales and accounts and creative marketing resources to enable high impact marketing and customer engagement/retention efforts and measure the impact of those efforts. (2) Operate in agile way that unlocks the potential of our data assets to more effectively engage our existing customers and prospects.
This marketing analytics role is responsible for:
Acquiring, preparing and maintaining data assets to support high impact marketing campaigns and customer engagement efforts. Data sources may include structured and unstructured data from various sources including: customer demographic, claims and interaction data, geospatial data, salesforce data, and other syndicated data sources.
Preparing datasets to support highly personalized communications.
Preparing insightful ad hoc summaries and data visualizations to communicate the effectiveness of marketing and engagement efforts.
Analyzing the effectiveness of direct to consumer and business to business marketing campaigns to inform best practices.
Creating models to predict campaign response.
Assisting in segmenting and profiling customers, to target prospects with the most potential.
Understanding business objectives and drawing on data assets to support those objectives.
Provides information based, data driven, decision making process in support of planning, designing, implementing, and monitoring marketing campaigns and other demand generation efforts, including preparing complex audience mail files for marketing campaigns.
Utilizes range of business analyses to help marketing teams determine optimal allocation of marketing budget across different media channels and consumer segments aimed at enabling marketing organization to maximize marketing ROI via acquisition and retention programs.
7+ years of directly relevant experience in quantitative business analysis role(s).
Experience in manipulating large datasets and samples.
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
2 or more years of experience in analytical role supporting marketing analytics in the healthcare insurance, management consulting (large group implementations) or consumer finance industry.
Intermediate to advanced: skills: Excel, Alteryx, Tableau, Powerpoint.
Strong analytical skills used to identify and resolve problems.
Excellent written and verbal communication and presentation skills.
Ability to utilize statistical and/or technical tools to analyze and solve business problems.
Ability to conceptualize business problems, execute solutions, and present findings in a simple manner.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Dbase marketing/1-3 Years
Functional - Information Management/Business information analysis/7-10 Years
Functional - Planning/Business/1-3 Years
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product & Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.