Aetna Marketing Communications Account Manager (54458BR) in Hartford, Connecticut

Req ID: 54458BR

POSITION SUMMARY

Medicare is a top growth area for Aetna as an enterprise and for the Government business. In 2019, the Group Retiree business will be responsible for over $10 billion in revenue. This marketing communications account manager role is responsible for the development and execution of client specific marketing campaigns that focus on retiree (consumer) education and engagement. This role supports a number of Group Retiree's largest customers and their retirees.

Fundamental Components:

Proactive in advising multiple communications strategies for the Group Medicare business and large group employer clients.

Consults with customers, which may include Senior Management, on marketing/communications initiatives critical to their goals to educate and engage retirees.

Develops the communications plan, writes and edits communications materials (e.g., publications, marketing materials, ads, scripts, special events, trade shows, meetings) and executes on the plan for each client.

Manages communications projects (e.g., budget, resources, production, distribution, evaluation and vendors as needed).

Collaborates with desktop publishing, print production, and fulfillment services for marketing/communication projects.

BACKGROUND/EXPERIENCE desired:

Senior professional with 5+ years in communications or editorial work related experience.

Professional with 3+ years professional communications experience.

Marketing communications professional with 3+ experience working with employer clients and developing consumer marketing messages/collateral.

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

FUNCTIONAL EXPERIENCES

Functional - Communications/Member communications/1-3 Years

Functional - Communications/Multi-media communications management/4-6 Years

Functional - Marketing/Communications/4-6 Years

REQUIRED SKILLS

General Business/Communicating for Impact/ADVANCED

Leadership/Collaborating for Results/ADVANCED

DESIRED SKILLS

Leadership/Developing and Executing Strategy/ADVANCED

ADDITIONAL JOB INFORMATION

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.