Aetna Product Strategy Senior Manager in Hartford, Connecticut

Req ID: 55183BR


Creates and deploys winning product strategies and manages product portfolio to increase and retain Aetna membership. Oversees product strategy and management, ensures product strategies are integrated within company/business unit strategy and operational plans. Represents Product strategic issues with Senior Management.

Responsible for facilitating and driving the strategic development of Individual Medicare Advantage benefit innovations.

This role will work cross-functionally with many areas of the organization, as well as external vendors, to develop, design and deploy new benefits. The individual must be creative and able to identify, research and review large amounts of competitive, market, financial and benefit datasets and use information to see ideas from ideation to implementation. The ideal candidate will be very familiar with the CMS regulations related to Chapter 4 of the Managed Care Manual and also be well-versed in regulations pertaining to Health-Related Supplemental benefits and Uniform Flexibility.

Fundamental Components:

Maintain mastery-level understanding of Aetna/business unit strategy, customers, healthcare and regulatory environment.

Analyze, interpret, and build information on customer trends, competitor moves, and product performance.

Generate unique and actionable insights to drive strategy.

Demonstrate mastery-level understanding of key drivers of product performance including holistic, integrative view of all other functions, i.e. pricing, sales, distribution, quoting, marketing, as well as other markets/segments, and Aetna business processes.

Advanced ability to manipulate data, understand patterns, and draw conclusions in a hypothesis driven approach to analysis.

Oversee/lead the development of rigorous strategic/economic business cases for short-term enhancements, maintenance fixes and/or new products that are breakthrough and positioned to win in the marketplace, including 3-year roadmaps. Substantiates strategy with rigorous analysis and data/research, including milestones, success metrics, and objective, high-level benefits, e.g., membership, revenue, medical cost saving projections. Mastery-level understanding of strategy implications in context of other products and member-facing tools.

Ensures that product strategies are articulated in a compelling manner customized for different stakeholders including laying out facts / data in easily digestible format and drawing clear conclusions.

Leverages verbal and written communication to obtain buy-in from critical partners including prioritization and funding. Provides direction, input and thought leadership into broader strategy work.

Builds and leverages strong relationships and removes barriers

Oversees multiple competing products/projects with effective prioritization and eye for detail.

Takes full accountability for end result, serves as product expert, and leverages all resources available to achieve objectives.


Health Insurance Industry: 10+ years

Medicare Advantage: 6+ years

Strategy: Creative, thoughtful, and innovative mindset

Relationship Management: Demonstrated relationship management skills with senior levels of management, both internally and externally

Communication: Excellent presentation, oral and written communication skills

Technology: Strong MS PowerPoint, MS Excel required

Able to understand what non-Medicare covered benefits competitors offer and convey that information to internal partners.

Be creative and thoughtful in working up ideas proposed internally; considering all aspects of new benefit design from bid mechanics to member experience.

Candidate should be able to identify, gather and apply various data sets to identify, support and defend strategic direction with ease.

Candidate must have first-hand experience in MAPD bid development and Plan Benefit Package (PBP) filings as well as Annual Notice of Change (ANOC) and Evidence of Coverage (EOC) development and creation.


Functional - Products-Medical/Individual Medicare Advantage Plan/7-10 Years

Functional - Marketing/Strategy development/1-3 Years


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Project Management/Project Management Professional (PMP) is desired

Telework Specifications:

Full-Time Telework (WAH). Looking for candidates in various cities to cover plans nationally.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.