Oracle Senior Digital Marketing Specialist in Hato Rey, Puerto Rico
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
The Oracle Hospitality Business Global Business Unit is looking for a passionate, creative, and results-driven digital marketing expert to lead us in delivering our message to the world s largest and best known hotels, resorts, casinos, and cruise ship companies.
As the Senior Digital Marketing Specialist, you will drive us to be the best at all things digital. You will have ownership over developing our overall digital marketing strategy and will plan, manage, and execute on SEO, SEM and paid advertising. You will play a vital part in helping us enhance customer and prospect engagement to achieve growth objectives and attract and convert qualified leads at scale.
Our ideal candidate will be a domain expert that is analytical and metrics driven and have 5-8 years of experience with a proven track record of significantly enhancing digital footprint and performance.
Join an experienced and collaborative team of global marketers who are passionate about leveraging technology to deliver 5-star guest experience at hospitality establishments around the globe.
Increase brand recognition and lead generation by designing and executing on SEO, SEM, and engagement strategies
Optimize the digital customer journey across all Oracle Hospitality digital channels
Drive continual performance improvement for our web, blog, and social properties
Ensure best practices for all email programs, including lead nurture
Increase customer opt-ins for digital communications
Monitor marketing effectiveness and identify opportunities across a range of KPIs
Create and own digital marketing dashboards and provide regular reporting. Enhance existing metrics and establish new metrics and KPIs as appropriate
Understand overall industry landscape and develop strategies for optimal competitive positioning
Present performance metrics to marketing leadership on a recurring basis
Partner with campaign managers and field marketers to deliver creative, data-driven digital marketing plans
Foster strong relationships with multiple Oracle teams to leverage expertise in website and digital marketing
Use Oracle marketing systems to engage prospects and customers by delivering compelling keyword-enabled content
Stay current with digital marketing technologies and trends and introduce innovative new ideas to enhance content
Our ideal candidate:
Data-driven with a deep understanding of the best practices and inner-workings of the technology which drives high-performance for SEO, SEM, and paid advertising
Proven experience in developing lead generation programs and acquiring net new qualified leads
Thinks strategically while also managing the details required for successful execution of digital programs
Ability and desire to present complex data at an executive level
A self-starter who is curious and comfortable with using many different technologies
Enjoys working with a diverse set of stakeholders and balances competing priorities and opinions gracefully
Obsesses over the details that separate great from perfect
Appreciates a challenge, shows a passion for data, and can identify and prioritize accordingly to move the needle
Wants to learn everything there is to know about how to creating a world-class great guest experience at hotels, resorts, casinos, and cruise ships
5-8 years of digital marketing experience with proven results
Demonstrated expertise in search, social, and digital campaigns
B2B marketing experience, past experience at a tech company a plus
Proficient in basic HTML and Adobe Analytics
Extensive experience in leveraging marketing automation platforms
Demonstrated knowledge of sales automation platforms
Strong quantitative and qualitative skills
Excellent verbal/presentation skills
Ability to interact with all levels of management as well as outside vendors
Ability to manage multiple deliverables with simultaneous deadlines in multiple time zones in a fast-paced environment
Knowledge of the hospitality industry a plus
Title: Senior Digital Marketing Specialist
Location: United States
Requisition ID: 19000XPG
Other Locations: US-MA,Mass-Burlington, US-TX,Texas-Austin, US-TX,Texas-Frisco, US-MD,Maryland-Columbia
- Oracle Jobs