Pearson Campaign Marketing Manager - Math in Hoboken, New Jersey

Campaign Marketing Manager - Math

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Come check us out. What big idea will you help us launch?

http://www.youtube.com/watch?v=MkyK4aaYzpc

We are searching for a highly motivated, resourceful Campaign Marketing Manager for Math and General Services (product agnostic). One must have a deep understanding of the Math content area providing their expert knowledge. This role will be responsible for coordinating the creative and strategic vision for the successful development and implementation of campaign marketing plans to support assigned geographies and/or business units. Working with cross-functional teams, this position will maximize opportunities to ensure revenue growth by gaining new business, as well as engaging current opportunities within existing markets.

Responsibilities also include tracking competition and market trends, and utilizing this information when creating product messaging that portrays each program in the most competitively advantaged manner. You will work closely with Sales, Product Management, and Product Marketing to ensure that key product features and competitive differentiators are adequately described to both customers, and the Sales team. You will also develop integrated marketing promotion campaigns, utilizing tools such as Direct Response Marketing, Event Marketing, and Social Media.

This opportunity is located at our Chandler, AZ, Boston, MA, Glenview, IL, or Hoboken, NJ office site.

Here is what you will get to do:

  • Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and Sales to develop effective marketing and product launch plans

  • Develop effective sales support materials, including product presentations and adequately train Sales on respective campaign plans

  • Work with Product Management and Academic & Product Research to conduct competitive analyses and provide the sales force with effective competitive selling strategies

  • Participate in tradeshow and events planning to optimize product messaging at such events

  • Develop and execute product sampling strategy in support of assigned product lines

  • Work within project budgets to define campaign tactics delivering the campaign strategy, project manage the go-to-market campaign, and collaborate closely with sales to ensure campaign implementation

  • Manage and/or share product line revenue responsibility, depending on assignment

  • Possible management of one or more Campaign Marketing Specialist(s) and/or a Campaign Marketing Manager(s), depending on the assigned geographies, as well as assigned product(s); provide general guidance including direction on assignments, review of projects, and performance evaluation

Qualifications

Required Skills/Knowledge/Abilities:

  • Bachelor’s degree in related field; MBA is a plus

  • 4-6 years of experience as a Math Marketing Specialist, Territory or Marketing Manager

  • Proficient knowledge of education theory and market trends in Math content

  • Demonstrated ability to effectively manage projects

  • Proven track record of working on cross-functional teams

  • Strong organizational skills with exceptional time management abilities

  • Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization

  • Effective verbal and written communication skills

  • Strong interpersonal skills; ability to interact successfully with customers and sales, product development, product management teams

  • Proven ability to work in a fast-paced, deadline driven, collaborative climate

  • Excellent technology skills; experience in online marketing techniques, including email, social media, product demos (Brainshark or Camtasia)

Additional Bonus Qualifications:

  • Experience in educational publishing

  • Management of individual and/or team

Pearson fuels the growing demand for effective education and high-quality information in the global knowledge economy, and share a common goal: to help people get on in their lives through education. For more information, visit www.pearson.com.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-AZ-Chandler

Other Locations US-MA-Boston, US-NJ-Hoboken, US-IL-Glenview

Work Locations: US-AZ-Chandler-3075 West Ray 3075 W Ray Rd Park at San Tan Chandler 85226

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 20, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1815369

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.