Home Depot SEO Specialist in Houston, Texas
The SEO Specialist is responsible for developing and executing initiatives designed to drive traffic and revenue. Traffic and sales will be targeted through increased presence and position across search engines such as Google, Bing, and Yahoo!.
The SEO Specialist is a vital part of the Earned Media Team driving search engine initiatives, partnering across various internal teams (Merchandising, Core Marketing, IT, etc.) and external agency/vendor partners. The SEO Specialist will be responsible for managing and executing day-to-day tactical SEO strategies, including: keyword research, continuous site auditing, recommend on-page optimization, analytics analysis and discovering new growth opportunities. This associate will be able to leverage on-page, off-page, mobile, local and social aspects of SEO to meet business goals. This is a high-profile position that interacts across all teams and at various levels in a fast-paced, ever-changing environment.
Why work here? Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the #1 home improvement retailer in the world, The Home Depot, is a unique opportunity for you to be a transformative retail disrupter. Plus, GCC is the world’s largest online window covering company, and we’ve got a demonstrably awesome 20-year track record. From our open-floor office to our open-door ethos, our culture is rooted in improving, evolving, and having fun (we’re pretty serious about cake, cook-offs, ping pong, meaningful work and exciting projects). Most importantly, our team members are always inspired, engaged, and ready for growth.
That means you’ll have the resources and the runway to create truly magical, out-of-the-box work. Moreover, you will play an important role in leveraging our culture, people, systems, processes, and technology — ultimately to provide incredible customer experiences, while growing business for GCC and The Home Depot. This is your chance to be part of something big, in a small start-up environment.
We’re ranked as one of The Top 5 Workplaces in Texas and have consistently won the following awards: The Best Place to Work in Houston (Houston Business Journal), Houston’s Top Workplaces (Houston Chronicle) and Houston’s Best and Brightest.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
30%- Handle SEO on an advanced level including keyword research, on-page optimization, content amplification, off site strategies, advanced CTR evaluation and website traffic evaluations, etc. Assist in technical SEO initiatives such as redirect analysis, log file analysis, robots.txt, mobile strategy, and site speed optimization.
20%- Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, competitive, industry standards, and business requirements.
20%- Work closely with internal partners, Content, Social, Merchandising, and CX, to make recommendations on topics and for content development and distribution based on research and SEO reach. Collaborate with Design/UX and BI team members to ensure best analytics implementations
15%- Create and adjust plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.
15%- Measures ongoing effectiveness of programs against target metrics and makes frequent adjustments to leverage any changes in the evolving world of search.
NATURE AND SCOPE
Position Reports to Sr. Manager of Media Strategies
Number of Direct Reports: 0
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Knowledge, Skills, Abilities and Competencies:
A steadfast passion for SEO and internet marketing and internal drive to continuously learn and keep up with the latest industry trends
Proven SEO experience and understanding
Experience in search engine marketing including on page, off page, technical, social and local SEO strategies
Experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Conductor Searchlight and keyword research tools
Proficiency with PowerPoint and Word, and advanced skills with Excel
Basic understanding of HTML/CSS
E-commerce knowledge and experience
Prior analytics and data analysis exposure
Project management experience associated with interactive marketing and/or web projects
Strong analytical skills with attention to detail; self-starter
Demonstrated communication and interpersonal skills; ability to work well with others We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.