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Oracle Product Manager/Strategy 3-ProdDev in Hyderabad, India

Product Manager/Strategy 3-ProdDev

Preferred Qualifications

Title: Digital Marketing

Consultant/Product Manager (IC2/IC3)

Summary

The Oracle Marketing Cloud (OMC) is leading transformational

change in digital marketing. Oracle Marketing Cloud product development

organization has a fantastic opportunity for a Digital Marketing strategy and

customer success Product Manager. Reporting to the Director Product

management, this position is responsible for ensuring the customer success of

Oracle Marketing Cloud customers from pre-sales to post-sales retention.

Successful candidates will view this as an opportunity to build and drive a global

business across industry verticals while enabling customer experience

transformation for our customers.

Role

The OMC Digital marketing Analyst/Consultant will be responsible

for:

  • Assist industry specialists on an industry's key challenges and

improving core marketing KPIs. This will help our team be able to then baseline

and compare to the industry benchmark how a customer is currently performing on

generating revenue from marketing tactics, and help with QBRs. Tracking the

KPIs over time will help establish the business value our solutions provide as

we tie these increases to specific marketing programs driven by our technology.

  • Help guide customers/prospects on how to make them more

competitive by implementing and expanding their sophistication in using our

features (like STO, Rapid Retargeter - Responsys, and Lead scoring, sales

profiler - Eloqua, plus add-on of Maxymiser, Social and Infinity).

  • Constantly monitor the feature usage of our best customers and

draw valuable insights that could be used as best practices and benchmarks for

other customers. The outputs could also be used as basis for proposing

recommendations for effective utilization of products.

  • Analyze and report on sudden drops in usage of any particular

feature or part of the platform to product team so that they can pre-empt and

fix the problems before they become bigger problems.

  • Should be able to engage with customer on an as needed basis.

Example of workproducts include but are not limited to:

  • Business Value of OMC Offerings

  • Product Adoption

  • Areas of Opportunity

  • Detailed competitive assessments

  • Customer KPIs

  • Performance Benchmarking

  • Pre workshop research

  • Post workshop Deliverables

  • Workshop Support

Responsibilities

  • Support execution of Oracle Marketing Cloud strategy and

customer success in both the B2B and B2C spaces.

  • Provide cross industry subject matter expertise and

relevant industry solutions.

  • Maintain a deep understanding of the Oracle Marketing Cloud’s

Suite of products and how they bring value to Oracle marketing Cloud customers.

  • Monitor and analyze the feature usage of top 100 customers and

draw valuable insights that could be used as best practices and benchmarks for

other customers.

  • Create work products to guide customers/prospects on how to make

them more competitive by implementing and expanding their sophistication in

using OMC features.

  • Engage with Customers through CSM team to ensure effective

utilization of OMC products and ensure smooth renewals and reduce churn.

  • Conduct primary research on customers and competitors to aid

sales and CSM teams.

  • Create and update deliverable to support Quarterly Business

Reviews for identified lighthouse customers.

  • Customize presentations for specific customers and prospects

based on templates developed with Industry Team and Outbound Product Marketing.

  • Focus on helping our customer

executives become marketing heroes!

  • Onboard new customers or

customers with no/low engagement on product(s)

  • Train customers to use specific

features on products (as new features launch for instance)

  • Troubleshoot issues for

customers on the phone

Qualifications and Requirements

  • 5 to 7 years of experience as a Digital marketing

analytics or Digital marketing consultant.

  • In-depth knowledge o digital marketing.

  • Experienced in strategic and analytical management of digital

campaigns.

  • Well versed in leveraging data in marketing automation.

  • Adept in customer engagement.

  • Working knowledge of marketing automation platforms.

  • Experience and certifications on

Social/Eloqua/Responsys/Salesforce Marketing Cloud or similar platforms would

be a plus.

  • Excellent communication and collaborative skills.

  • Strong documentation of the analysis work and reporting.

  • Strong document management practice.

  • Quality mindset and attention to detail.

Detailed Description and Job Requirements

Work as part of a team that acts as the central resource and driving force for the design, process, manufacturing, test, quality and marketing of product(s) as they move from conception to distribution. Organize interdepartmental activities ensuring completion of the project/product on schedule and within budget.

As a member of the product development division, you will define product specifications and or strategy. Gather and analyze information to define product specifications and review design specifications. Communicate product strategy and functionality. Initiate and foster relationships with other groups. Review product documentation and collateral. Ensure successful product releases based on corporate priorities.

Duties and tasks are varied and complex, needing independent judgment. Fully competent in own area of expertise. May have project lead role and or supervise lower level personnel. BS or MS degree or equivalent experience relevant to functional area. 4 years of software engineering or related experience.

Job: Product Development

Location: IN-IN,India-Hyderabad

Job Type: Regular Employee Hire

Organization: Oracle

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