7-Eleven Sr Manager, Digital Content Marketing in Irving, Texas


Create a content marketing function for 7-11 to use content to reach out to prospects and customers. All content forms like blogs, articles, video, infographics are under the purview of this role.


  • Establishing a leading edge Content Marketing function that is responsible for producing awesome content, measuring its effectiveness and delivering business value in the form of customer acquisition and awareness

  • Lead a team to create strategy for not just curating content but also marketing it across multiple channels, maintaining a content calendar and ensuring content conveys our brand voice.

  • Work with multiple teams including Tech to create the content marketing technology stack

  • Manage strategy, process and execution of all creatives for marketing campaigns including email, social and other digital channels

  • Create a culture of test and learn and experimentation with various aspects of creative design and messages

  • Partner with internal brand marketing team and provide guidance and input into their activities, guiding them toward meeting revenue goals


  • Education: Bachelors/4 Yr Degree; MBA preferred

  • Experience: 10, Digital marketing, paid channel, SEM, Social, Display.

  • Excel, Microsoft Project.

  • SQL, Data analysis.

  • Marketing technology.

  • CMS, DAM.

  • Internal Posting Dates: 3/2 - 3/15