7-Eleven Sr Manager, Digital Content Marketing in Irving, Texas
Create a content marketing function for 7-11 to use content to reach out to prospects and customers. All content forms like blogs, articles, video, infographics are under the purview of this role.
Establishing a leading edge Content Marketing function that is responsible for producing awesome content, measuring its effectiveness and delivering business value in the form of customer acquisition and awareness
Lead a team to create strategy for not just curating content but also marketing it across multiple channels, maintaining a content calendar and ensuring content conveys our brand voice.
Work with multiple teams including Tech to create the content marketing technology stack
Manage strategy, process and execution of all creatives for marketing campaigns including email, social and other digital channels
Create a culture of test and learn and experimentation with various aspects of creative design and messages
Partner with internal brand marketing team and provide guidance and input into their activities, guiding them toward meeting revenue goals
Education: Bachelors/4 Yr Degree; MBA preferred
Experience: 10, Digital marketing, paid channel, SEM, Social, Display.
Excel, Microsoft Project.
SQL, Data analysis.
Internal Posting Dates: 3/2 - 3/15