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Shell Category Manager Packaged Goods in Jakarta, Indonesia, Indonesia


Job Title:

Category Manager Packaged Goods

No. of Positions:


Job Description:

Job Description

The Convenience Retail Category Manager is responsible for establishing the vision, strategy, key marketing tactics and upholding the relationship with leading product manufacturers for the assigned categories, in support of the achievement of business sales and profitability targets. This purpose is satisfied via close adherence to retailing category management planning and implementation principles supported by fact-based decision making regarding product mix, pricing, merchandising and promotions under industry standard processes. The Category Manager also makes sure their category actions are grounded on local market trends, consumer behavior, and the competitive environment of the marketplace.

In the Shell context, the local Category Managers are supported by professionally formed global category communities led by the Global CR Category Management team. This set up allows synergies of global strategy and local business impact, transference of best practices and the unique perspective gained from the combination of global strategy with close to market operational exposure. The “look of success” for the combined global and local relationship is the achievement of revenue and margin targets and the aspiration of category growth greater than market levels.

The Category Manager foremost role is to manage categories as units of business, lead growth and profitability actions and to function as local subject matter expert of the assigned categories. As such, the starting point for the role is the achievement of a clear and tangible direction for the category in Indonesia. This direction includes:

  • Understanding real potential for commercial growth for the assigned category in a 1/3/5 years horizon

  • Identify customer missions/consumer need states/target category segments/market growth strategy

  • Define growth opportunities and execution levers by country/category/brand

  • Tracks business results and recommend country-specific solutions to address category deviation from operating plan

Main responsibilities in this position are:

  • Mid- and short-term management of the 5C categories incl. subcategories

  • Supports creation and delivery of a category strategy and implementation model for the categories under his/her accountability. Implement the category activity plan within budget and timeframe specified in the marketing plan

  • Supports Category Managers in the delivery of sales, margin and supplier income targets as per T&R

  • Ongoing analyses of assortment, customer and industry trends and needs, competition as well as success control are crucial part of this role.

  • Operational management of external supplier including ongoing relationship management and advertisement contribution.

  • Supports identification of corrective actions for deviations versus plans on the core marketing areas of Price, Promotion (decomposition and planning), Product (range and assortment) and Placement (plan programing and adjacencies).

  • Leveraging cross-category opportunities

  • Develop and execute projects that are assigned as well as initiate own. Co-operates with local and global category management

  • Manage the relationship with sales and operations effectively to ensure delivery of the plans at site; interfaces with retailers and sale & operations

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Country of Work Location:


Company Description:

Shell began operations in Indonesia more than 100 years ago and can look back on a rich history with Indonesia. At Shell Indonesia, we believe that diversity is key: it will help our drive to innovate and make sure that our employees’ ideas will travel. We offer an exciting platform from which you can deliver and excel. Shell Indonesia manages business operations that include marketing and trading oil products directly as well as through its appointed distributors. In 2006, Shell started its Commercial Fuels business in Indonesia: we provide bulk fuels and related technical support to the Industrial and Transport Sector. Shell Indonesia is also planning to establish a significant presence in the upstream sector.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:



Experience and Qualifications required

We continue striving to build a professional Retail organization. Professional marketing experience and a good overall understanding of the Retail business will therefore be an advantage in any application. We do encourage candidates from other businesses with marketing background/ experience to apply for the role. This is a highly visible role to deliver robust growth in a large market unit. A comprehensive training and on-boarding program would be provided for a successful new-to-Retail candidate.

Winning capabilities are key strengths that customers value and competitors have difficulty replicating. When applied as a system, they deliver a source of competitive advantage.


  • CUSTOMER CENTRICITY: Create value through our solution orientation based on deep understanding of customer needs and what they value.

  • COMMERCIAL VALUE DELIVERY: Create & protect value across existing value chains and new linkages in the energy system.

  • TECHNOLOGY COMMERCIALISATION: Create value & competitive advantage from the profitable deployment of new technologies and innovation.

  • PROJECT DELIVERY: Develop opportunities into profitable assets through competitive scoping, integrated supply chain & efficient execution.

  • OPERATIONAL EXCELLENCE: Consistent & reliable, day to day execution of our business through competent and empowered people safely working together.

The following qualifications will form a key part of the evaluation process and the selection of the candidate for the role:

  • Min. Bachelor’s degree

  • Minimum 2-5 years of experience in CR profession, with retail experience preferred.

  • First-hand experience and understanding of fast moving consumer goods marketing with excellent negotiation skills and supplier relationship

  • Full Category Management cycle expertise is a must. Evidence of planning and analyzing results for the purpose of adjusting Retail Category Management plans is a minimal expectation.

  • Strong understanding of retail fundamentals of buying, assorting, placement, merchandising and retail operational processes

  • Robust analytical skills with deep customer understanding and consumer led mindset – Ideal candidates are ones that are able to sort through all the information available and determine what is useful and what is not. Synthesizing information and acting upon it is very important

  • Capable of interfacing and influencing people at all levels of the organization. Ability to influence and get work done through others who are not direct reports.

  • Manage time and stress decisively. Proven ability to not get sidetracked on issues that have no long-term value or immobilized by the pressure of breaking new ground and producing “quick wins.”

  • Fast learner

  • Proven track record as a team player

  • Able to work effectively in partnerships

  • Ability to dual task, work under pressure and change environment

  • Negotiation

  • Deep understanding of retail economics, especially business case development principles and cost-to-completion projections.

  • Good communication skills, both written and verbal. Fluent spoken and written English

City, State (if applicable):

Jakarta, Indonesia