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Job Details

Bristol Myers Squibb

Associate Director, Advertising and Promotional Review (R1546592-en-us)

Advertising and Public Relations

Account Director



Summit, New Jersey, United States

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.


The role of Associate Director of US Commercial Regulatory Affairs (Advertising and Promotional Review) requires the ability to apply complex scientific and expert regulatory advice and risk assessment for the development of promotional campaigns and materials for an assigned product/therapeutic area in order to help ensure the Company’s objectives are met. Individual will ensure materials are consistent with BMS guiding principles, PhRMA guidelines, FTC guidelines, and applicable FDA regulations and guidances.

Responsibilities include but are necessarily not limited to:

  • Provides regulatory advice, risk assessment and mitigation strategies to Commercial Teams, Medical Affairs, Public Affairs, Value Access and Payment, and other internal groups, on all promotional materials, including concepts, disease awareness, and institutional campaigns on assigned product/therapeutic area

  • Provides solution oriented and innovative advice to meet the Company’s objectives and goals

  • Provide strategic advice for the development of Office Of Prescription Drug Promotion advisory submissions and sub part e/h submissions

  • Ensure full regulatory compliance of all promotions with approved labeling and /or FDA guidances

  • Ensure regulatory compliance with sub part e/h and 2253 regulations

  • Lead training for Commercial teams on sub part e/h, 2253 regulations and FDA regulations on advertising and promotion

  • Ensure monitoring and maintenance of knowledge of the evolving regulatory landscape to provide innovative solutions and advice

  • Pursues and understands diverse perspectives inside and outside BMS to provide risk assessment and mitigation strategies

  • Develop and maintain strong working relationships with internal customers, including Commercial, Medical, Public Affairs, Legal and Compliance

  • Integrate compliance considerations into risk assessment by partnering with Legal/Compliance colleagues

  • Provide advice and guidance as appropriate on the development of draft product labeling to ensure commercially viable US labeling upon which future promotion and advertising will be based

  • Provide input on process improvement and BMS guiding principles as needed

  • Engages with colleagues within the department to help support them in their roles and development

  • Provide direct management to individuals depending on assignment

  • Proactively seeks opportunities to learn and develop leadership skills


  • BS required; advanced degree preferred (MS, PhD, PharmD, JD)

  • Minimum of 3-5 years Regulatory promotional review or related 5 to 8 years pharmaceutical experience (e.g., Medical promotional review)

  • Experience providing risk assessment to interdisciplinary teams on promotional materials and activities for marketed products and strong interest in FDA advertising and promotion regulations including guidance(s)

  • Ability to propose regulatory strategies for advertising and promotion campaigns, disease awareness, and institutional campaigns

  • Proven aptitude to analyze and interpret efficacy and safety data

  • Previous experience in hematology, oncology, or cell therapy is a plus

  • Experience communicating and negotiating with OPDP/APLB

  • Organizational skills and ability to pay attention to details. Demonstrated ability to negotiate and influence others to help build team collaboration

  • Excellent verbal, communication, and presentation skills

  • Excellent interpersonal skills, flexibility, adaptable to a changing environment and adeptness to communicate effectively with cross functional teams and with business partners across the company.

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.