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Programmatic Platform Manager - IBM Watson Advertising (365158BR)

Advertising and Public Relations

Retail Advertising



New York, United States

IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesThe Weather Company, an IBM Business, one of the world's largest IoT platforms, offers the most accurate, personalized, and trusted data and insights in the world. And now, as part of IBM Watson, we're enhancing our suite of innovative solutions and helping marketers turn data into actionable intelligence.This is an exciting time to join us. We deliver up to 26 billion forecasts daily. Our products include a top weather app on all major mobile platforms globally; the world's largest network of personal weather stations; a top-20 U.S. website; the seventh most data-rich site in the world; one of the world's largest IoT data platforms; and industry-leading business solutions. The world's biggest brands in aviation, energy, insurance, media, and government rely on The Weather Company for data, technology platforms, and services to help improve decision-making and respond to weather's impact on business.IBM Watson Advertising (The Weather Company), is looking for a Programmatic Platform Manager to join it's dynamic and growing programmatic development team. This is a high visibility role with access to decision makers and departments across the company. In this role, you will have many opportunities to lead your own initiatives and drive change to move the company forward.+ Optimize programmatic inventory to drive yield for Web, Mobile Web and App inventory+ Work directly with consumer product team and effectively articulate ad product solutions and ideas to grow revenue+ Manage expectations around development timelines such partner launch and revenue expectations.+ Project manage partner integrations from concept through development, testing, and delivery+ Develop metrics to address different market segments such as trading desks, DSP, bidding patterns+ Develop market intelligence on new market opportunities and potential offerings+ Work closely with operations and sales to implement and support key strategic product initiativesRequired Technical and Professional Expertise+ 5+ years in the Digital Marketing and Ad Technology industry with a strong understanding of the RTB landscape, existing and emerging ad technologies, ad serving, analytics, enterprise marketing and big data.+ 2+ years working directly with ad technologies such as SSP, Ad Exchanges, Ad Servers+ Ability to pull ad hoc reporting and articulate findings to various departments throughout the company+ Demonstrated understanding the needs of programmatic buyers and what types of audiences they have interest in+ Ability to holistically understand a publisher's digital assets and how they can be mapped to different buyer needs+ Eagerness to work in a dynamic environment that will be rapidly changing+ High degree of creativity, self-motivation, and drive+ Strong Microsoft Excel skillsPreferred Technical and Professional Expertise+ Familiarity with building Tableau, Power BI or other business intelligence platformsAbout Business UnitIBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments-with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.Your Life @ IBMWhat matters to you when you're looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.IBM intends this job to be performed entirely outside of Colorado.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.