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Job Details

Verizon Communications Inc

Retention and Loyalty Strategy Senior Manager

Aerospace and Aviation

Process Manager


Alpharetta, Georgia, United States

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

In this integral role on the Base Pricing team, you will be directly responsible for driving the retention of early tenure Verizon customers. You will be responsible for identifying opportunities and strategies to ensure that customers are set up for success as a Verizon customer. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies of the VZW consumer base which will enable the business to deliver messages and offers which are prioritized, personalized, and simultaneously beneficial to the customer and VZW.

You will be responsible for executing these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, MarTech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. You will be responsible for both driving bottom up data-backed recommendations as well as adapting to top down requirements from executive leadership.

Responsibilities include:

  • Designing and executing from concept through implementation, programs that help ensure customers are set up to be successful as a Verizon Wireless customer.
  • Developing strategies to proactively mitigate voluntary disconnects, with an emphasis on early tenure customers.
  • Proactive identification of potential issues related to perks/products/services that may cause customers to leave VZ before they have become an established account.
  • Driving existing customer transactions through Verizon's digital channels, both site and app.
  • Partnering with the AI&D, P&E, and Business Intelligence teams to develop, manage, maintain, and monitor new tools meant to improve audience creation, targeting, and offer development.
  • Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.
  • Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.
  • Analyzing and understanding the early tenure customer journey, pain points, and potential solutions to ensure a high quality experience at the beginning of a customer's tenure with Verizon.
  • Deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.
  • Partnering with internal and external stakeholders to develop unique promotional campaigns that will differentiate Verizon in the industry while driving growth.

What we're looking for...

You'll need to have:
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.
  • Experience with Microsoft Excel and PowerPoint, as well as Google Suite alternatives.
  • Experience deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue.

Even better if you have:
  • A Master's degree, preferably an MBA.
  • Excellent written and verbal communication skills with ability to clearly express complex ideas.
  • Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.
  • Ability to research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.
  • Ability to think strategically and to "see the big picture".
  • Knowledge of the wireless marketplace and experience with promo development.
  • Ability to believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen.
  • Ability to bring both business perspective and an understanding of the marketplace and not just theory and numbers.
  • Understanding and visualizing just the right way to share data and practical insights so that people can understand and action on the insights.
  • Ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.YmJnZW5lcmljLjExMTExLjEzMTgzQHZlcml6b253b3JrZGF5LmFwbGl0cmFrLmNvbQ.gif