Insights & Analytics Manager, Experience Management

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.

We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.

What you'll do

Within the Experience Management team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:

• Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
• Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
• Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO
• Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more
• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
• Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
• Lead the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment
• Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices
• Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality
• Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts
• Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice
• Bring a strong background with proven experience in digital analytics, audience discovery and segmentation, measurement, modeling, and data quality
• Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.)

• Passion for digital marketing/advertising and emerging trends
• 7+ years managing digital marketing/advertising analytics for large, complex clients with experience in omnichannel measurement
• Experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans
• Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely)
• Experience with trend identification and supporting tools (Social Listening tools)
• High-level understanding of modeling approaches
• Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns
• Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)
• Fluent with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
• Understanding of databases and ability to mine large data sets using advanced SQL Skills
• Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient
• Excellent written and verbal communication skills
• Experience managing teams
• Proven leadership ability with strong client relationship skills
• Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills
• Bachelor's degree or equivalent experience
• Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future