Job was saved successfully.
Job was removed from Saved Jobs.

Job Details


Windstream Services, LLC

Remote Demand Generation Manager (21001044)

Branch Manager

Manager

Yearly

No

Arkansas, United States

Are you a revenue-centric marketer with seasoned skills in inbound and outbound marketing? Windstream Enterprise is looking for a dynamic Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture, and nurture accounts across multiple channels. In this role, youll be responsible for programs to generate and nurture accounts via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Manager of Strategic Marketing and working closely with cross-functional teams, youll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If youre looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.Job Description * Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline via traditional and account-based demand generation strategies. * Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue * Creating impactful nurture programs to improve conversion rates from leads to opportunities * Working closely with the Marketing Operations team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales * Agency relationship * Develop, maintain, and execute demand generation plans aligned with business goals. * Develop a deep understanding of customers, products, and the buyers journey. * Work closely with other departments to build cross-functional cohesion. * Present to upper management to get buy-in and secure budgets, as well as report results. * Create personas tied to specific customer needs and preferences. * Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy. * Ensure that content reaches the right part of the sales funnel at the right time. * Collaborate with sales and marketing to build programs that support sales enablement. * Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. * Measure, analyze, and report campaign performance.What you should have * Min Requirements: College degree and 5-7 years professional level experience with 2-3 years supervisory experience; or 9 years professional level related experience with 2-3 years supervisory experience; or an equivalent combination of education and professional level related experience required. * 5 years of B2B demand generation experience in SaaS * Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital * Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management * A digital marketing portfolio of produced marketing workNice to have * Telecommunication industry experience * Experience effectively leveraging Marketo marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management#LI-BG1IND123Minimum Requirements:College degree and 5-7 years professional level experience with 2-3 years supervisory experience; or 9 years professional level related experience with 2-3 years supervisory experience; or an equivalent combination of education and professional level related experience required.**Primary Location:** **US-Arkansas-Little Rock***Job Category:** **Marketing****Requisition ID:** *21001044***Other Locations:** *US-Colorado-Denver, US-Texas-Dallas, US-North Carolina-Charlotte, US-Texas-Houston, US-Texas-Austin, US-New York-Rochester*Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer including minority/female/disability/veteran; Without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. Windstream is a drug-free workplace.