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Job Details


Deloitte

Senior Manager - Experience Decisioning & Analytics (36689)

Branch Manager

Manager

Yearly

No

Los Angeles, California, United States

Overview

Deloitte Digital Experience Management has a variety of roles within the Service Delivery group that allow for individuals to work in the fun and exciting environment of one of our Hux Studios (NYC, Chicago, Denver, Seattle, San Francisco, Greensboro) or remote. Travel expectations vary based on role and are evolving post pandemic.

What is Experience Management Services and What is HUX? Experience Management Services is a set of services offered by Deloitte Digital to design, build and manage modern experience for our clients. Hux is our technology platform that includes acquired, organically developed and best-of-breed systems integrated to managed end to end experiences from data, through decisioning to orchestrating omni-channel experiences.

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and HUX by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

HUX by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.

Work you'll do

As a Senior Manager in our Decisioning and Analytics group, you will provide leadership and guidance for customers and client teams exploring and addressing the following areas:

Scope:

  • How to leverage 1st party data to improve performance of marketing, advertising and overall customer experience.
  • When and what type of 3rd party data would add value to our analytics and models
  • How to leverage machine learning models in improving performance and experiences
  • Designing and implementing a structured approach to analytics: measurement, attribution, insights

Who you'll work with and how you'll work with them:

  • Principals and Managing Directors who lead key accounts
    • Presenting our capabilities and POV
    • Scoping potential work and creating proposals
    • Leading workstreams and project teams
  • Marketing
    • Creating content and 'eminence' on our thought leadership
    • Participating in webinars and events presenting our POV and capabilities
  • Product
    • Providing insights and potential roadmap items into our product management governance process.

Your responsibilities include:

  • Participating in sales pursuits representing our capabilities in decisioning and analytics
  • Leading programs and project teams.
  • Developing talent and our practice skills, frameworks and capabilities


Qualifications

Required

  • Deep experience in leveraging data in marketing and advertising
  • Experience and knowledge working with Customer Data Platforms and Marketing Technology
  • Significant experience in marketing analytics and levers of performance
  • Ability to communicate and advise on the use of machine learning in improving customer experiences and in the performance results of marketing and advertising spend.