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Job Details


Deloitte

Senior Manager, Advertising, Marketing & Commerce (42519)

Branch Manager

Manager

Yearly

No

San Diego, California, United States

Advertising, Marketing and Commerce - Senior Manager

In the face of uncertainty and risk, we help clients create, implement and sustain strategies for growth and value creation, portfolio optimization, differentiation, disruption and business model / ecosystem transformation.

The Customer and Marketing practice of Deloitte is seeking customer-centered marketing leaders accustomed to working with Fortune 500 companies to transform their organizations. We are looking for Senior Strategists who have worked at the intersection of marketing, digital and customer experience and who desire to be leaders in the space.

Work you'll do

Create and drive Marketing strategies that develop new businesses or turn around ailing ones. Leading efforts regarding digital transformation and disruptions.

  • Deliver innovative strategies that build compelling user experiences that lead to successful launches of large, complex initiatives.
  • Bring together strategic, creative and technical skills to help understand how innovation and digital capabilities can help transform their businesses for the better.
  • Define marketing strategies, value propositions and strategic imperatives for growth that reduce marketing costs, increase speed-to-market, establish and elevate brand standards and simplify digital delivery.
  • Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage.
  • Work with clients to deliver high-impact customer experiences, and improving creative collaboration to deliver business value.


The team

Deloitte's Government and Public Services (GPS) practice - our people, ideas, technology and outcomes-is designed for impact. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise.

The GPS Advertising, Marketing, & Commerce (AM&C) offering helps public sector clients connect with the people, stakeholders, and citizens they serve. Our team works with agencies to transform, elevate, and modernize constituent-government experiences. GPS AM&C creates brands, develops content, and implements best-in-class marketing strategies to inspire engagement, influence behavior, and drive adoption across the country.

We serve our clients through the following types of work:
  • Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
  • eCommerce strategy, implementation and operations
  • Marketing Content and digital asset management solutions
  • Marketing Technology and Advertising Technology solutions
  • Marketing analytics implementation and operations
  • Advertising campaign ideation, development and execution
  • Acquisition and engagement campaign ideation, development and execution
  • Agile based, design-thinking, user-centric, empirical projects that accelerate results


Qualifications

Required:
  • 10+ years of relevant technology consulting or industry experience
  • Experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud
  • Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions
  • Led system integration solutions, cloud based solutions, administration, application development, portal design, application and system level security, database design, and multi-tier architectures.
  • Experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
  • Experience leading multiple large full lifecycle implementations
  • Experience with selling to C-level executives and other business development activities
  • May need to obtain and maintain the required clearance for this role

Preferred:
  • Bachelor's degree in computer science, information systems, or another technology-related field
  • Salesforce Marketing Cloud certifications
  • Marketing Automation (Eloqua, Responsys, Marketo)
  • DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)
  • DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
  • Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends
  • Strong communication skills (interactions with executive clients and sponsors)
  • Experience in developing practical solutions and methodologies; developing "thoughtware" and "point-of-view" documents.
  • Commerce strategy and implementation experience (CloudCraze or other leading platform)
  • Participation in public speaking events; publishing in industry periodicals