Senior Manager-Salesforce Marketing Cloud-Financial Services (56394)
- Deliver innovative strategies that build compelling user experiences that lead to successful launches of large, complex initiatives.
- Bring together strategic, creative and technical skills to help understand how innovation and digital capabilities can help transform their businesses for the better.
- Define marketing strategies, value propositions and strategic imperatives for growth that reduce marketing costs, increase speed-to-market, establish and elevate brand standards and simplify digital delivery.
- Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage.
- Work with clients to deliver high-impact customer experiences and improving creative collaboration to deliver business value.
- 10+ years of relevant technology consulting or industry experience.
- Deep experience/knowledge in the Financial Services Industry.
- Experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud
- Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions
- Led system integration solutions, cloud based solutions, administration, application development, portal design, application and system level security, database design, and multi-tier architectures.
- Experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
- Experience leading multiple large full lifecycle implementations
- Experience with selling to C-level executives and other business development activities
- Travel up to 50% of the time (While up to 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
- Bachelor's degree in computer science, information systems, or another financial-related field
- Salesforce Marketing Cloud certifications
- Commerce strategy and implementation experience (CloudCraze or other leading platform)
- DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)
- DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
- Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends
- Strong communication skills (interactions with executive clients and sponsors)
- Experience in developing practical solutions and methodologies; developing "thoughtware" and "point-of-view" documents.
- Participation in public speaking events; publishing in industry periodicals