CRM Communications Marketing Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Visible & You

Named one of Fast Company’s Most Innovative Companies and "Best Telecom Brand" in Adweek’s Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.

Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation’s backing. No single day feels the same at Visible. If you’re someone who’d thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.

In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations: Denver CO, Dallas TX, Irvine CA, Alpharetta GA, Basking Ridge NJ and New York City.

• Support the CRM team by operating the martech stack (Salesforce Marketing Cloud + Swrve) to deliver automated and ad hoc CRM campaigns across channels (email, push/in-app, text message).
• Build new content assets and keep the existing ones updated & consistent. Use SQL to build lists and run analyses.
• Partner with Brand team to traffic content development for new campaigns, and partner with Legal to ensure compliance and catalog approvals.
• Develop and execute against an ongoing A/B testing calendar – content, timing, frequency, etc.
• Maintain robust reporting/performance dashboards, identifying trends or concerns for ongoing campaigns and running ad hoc analyses.
• Be the expert on our marketing technology, especially Salesforce Marketing Cloud; continuously evaluate new, emerging technologies to keep us state-of-the-art.
• Identify and make recommendations on integration between platforms to create efficiencies.
• Manage vendor relationships to ensure proper utilization of CRM technologies.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Four or more years of relevant work experience.

Even better if you have:

• Three or more years of experience executing marketing automation campaigns on an enterprise-grade platform (Salesforce Marketing Cloud, Oracle Responsys, Adobe Campaign, CheetahMail, Silverpop, etc.) - Salesforce Marketing Cloud.
• Two or more years of experience in a consumer-product and/or technology business, ideally one that’s app-centered, with deep social integration.
• One o more years of experience building campaigns for mobile marketing – push notifications and text messaging.
• Two or more years of reporting & analysis, including demonstrated examples of using SQL and Excel/pivot tables to glean insights from data.
• Two or more years of experience writing SQL to build targeted audience lists.
• Experience coding emails in HTML, including mobile-responsive templates.
• One or more years of copywriting experience.
• Experience using Journey Builder in Salesforce Marketing Cloud.
• Experience using Connector between Salesforce Service Cloud and Salesforce Marketing Cloud.
• Experience using Asana to manage projects.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).