Marketing Analytics Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Visible & You

Named one of Fast Company’s Most Innovative Companies and "Best Telecom Brand" in Adweek’s Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.

Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation’s backing. No single day feels the same at Visible. If you’re someone who’d thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.

In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations: Denver CO, Dallas TX, Alpharetta GA, Irvine CA, Basking Ridge NJ and New York City.

Responsibilities Include:

• Develop & establish success metrics and measurement plans that explain the impact of marketing campaigns.
• Translate business questions into analytical projects and develop learning agendas.
• Ownership of marketing forecast models across channels and responsible for aligning with cross-functional teams and agency partners on methodologies.
• Build A/B hypothesis and testing models (A/B copy, differentiated offers, retail strategy etc) that will provide learnings to drive stronger business results. Translate results to actionable recommendations.
• Identify areas of growth via acquisition channels and provide weekly reporting by channel/partner/audience.
• Lead the design, development and maintenance of marketing dashboards and reporting (daily, weekly, monthly, quarterly) illustrating digital and marketing performance. Inclusive of managing data warehouse requests and flow of data into visualization tools.
• Analyze the digital conversion funnel with cross functional teams and provide recommendations for optimization.
• Drive Marketing Mix Modeling with cross-functional teams at Verizon.
• Build short term model and method of measurement that enables real-time, dynamic changes to optimize performance to business KPIs.
• Conduct post campaign analysis providing marketing insights and recommendations.
• Partner with stakeholders to analyze data from historical campaigns, measure the effectiveness of specific offer promotions, and provide projections for future business performance based on these findings.
• Communicate effectively as a trusted subject matter expert.

• Become accountable for business-result led paid media reporting, including pertinent insights and actionable recommendations /Partner with agency teams in presenting findings to media teams, agency partners, and marketing leadership.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience using Google Data Studio to present insights to a variety of audiences.
• Experience building reporting for marketing channels in Tableau and Google Data Studio.

Even better if you have:

• Eight to ten years of relevant work experience.
• A degree in marketing analytics preferred.
• Are highly analytical and experienced in translating data into insights that drive business and customer value.
• Strong problem-solving skills, ability to structure problems into an analytics plan.
• Skilled in executing marketing data operation management such as tracking.
• Intellectual curiosity, flexibility, and high attention to detail.
• Advanced excel skills.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).