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Job Details

UnitedHealth Group

Associate Director, Marketing Business Development, Community Plan - Spokane, WA (109857125)

Business Development




Spokane, Washington, United States

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

This Associate Director, Marketing Business Development is responsible for coordinating strategic community engagement and partnerships that align with the state’s desired goals and positively impact the members we seek to serve. Specifically, this leader will build a strategy around each Accountable Community of Health (ACH), working very closely with key providers and Community/Faith Based Organizations (C/FBO’s) to engage and support their efforts to improve community health. The Associate Director will also directly coordinate with the provider outreach team to triage and hand over resolution of provider issues.

The Associate Director of Marketing Business Development will focus on business development efforts by developing and implementing actionable strategies to engage community members, CBOs, and Providers in Washington. This individual would identify key influencers and develop outreach and engagement plans with the goal of creating on the ground coalitions and partnerships that will advance our reputation within and enhance our learnings from the communities we seek to serve.

This individual would come to the position with substantive experience in working with diverse low-income communities and developing targeted community coalitions/partnerships with the aim of improving population specific health challenges within those respective communities. This individual would have experience taking policy positions/analysis and translating it to the “what is the impact on the Medicaid beneficiary” level and articulating how we can collectively work together with that aim in mind.

Primary Responsibilities:

  • Assist Regional Director of Growth (RDG) in developing market-specific advocacy plans to support growth and business objectives
  • Develop and implement provider engagement strategies (including Field-based approaches and face to face visits Providers) in partnership with Network, supporting issue resolution with provider advocates and making UHC the insurer of choice for UHC
  • Manage local Medicaid field-based outreach teams and work directly with M&R regional sales leaders to leverage DSNP Outreach strategies and teams across segments
  • Work collaboratively with the Regional Growth team to support and conduct market assessment and engagement opportunities
  • Demonstrates an understanding of the local market and competitive landscape
  • Partner with Solution Team, Policy, Marketing, and key stakeholders across the organization to identify, prioritize and build solutions required for our Washington Medicaid pursuit.
  • Elevate awareness and ensure perspectives and concerns raised by external organizations are appropriately reflected in the market entry plan.
  • Actively develop, maintain, and grow productive relationships with key, local entities, and stakeholder groups to address community health issues within the Medicaid
  • Lead in-market implementation of all market engagement initiatives and events
  • Engage market organizations and groups to achieve greater collective impact of UnitedHealthcare’s mission and efforts to develop and support community health partnerships
  • Support the design and implementation of pilot projects and investments that support innovative programming and align with the state’s priority area
  • Develop strategies and tactical plans to support consumer/member innovation and gain strategic insight into the needs, expectations, and concerns of members
  • Make recommendations to leadership regarding funding for market engagement efforts, special projects, and subsequently, manage the end-to-end grant process for the local grantee
  • Represent UnitedHealthcare at association meetings, conferences, forums, coalition meetings, workgroups, and steering committees
  • Liaison to Marketing and Communications teams to ensure maximum visibility and exposure within the State and to specific designees (e.g., State legislators and decision makers, consumers, advocates, and CBOs/FBOs and providers)
  • Liaison to all other UHG segments including E&I, M&R, Optum, and enterprise-wide support divisions
  • Establish appropriate collaboration meetings on strategies that align business segments and promote unified messaging and approaches to serving the community
  • Marrket engagement, community outreach and marketing within the state that will differentiate UHC from competitors ensuring a successful RFP submissionWork with the Solutioning and Proposal teams to foster collaboration and ensure all market engagement activities are written into the RFP that will be submitted to the state
  • Serve as strategic advisor to Regional Growth leadership
  • Input and track all activities into SalesForce, ensuring accuracy for reporting
  • Maintain relevant work and critical documents on SharePoint sites, including regular reporting of activities

Demonstrated Skills:

  • Ability to work independently and communicate effectively
  • Proven ability to build relationships cross-functionally and lead toward common goals
  • Ability to lead business initiatives to a successful outcome
  • Exceptional written, verbal, analytical, organizational, problem solving and presentation skills
  • Proven ability to work autonomously and demonstrate initiative
  • Proven ability to think strategically
  • Objective, collaborative approach
  • Ability to adapt in a dynamic and high-growth environment

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree
  • 6+ years of Healthcare, Medicaid and/or Medicare sales experience with extensive knowledge of Washington market
  • 5+ years people management experience
  • 2+ years of community outreach experience developing and organizing marketing or community outreach events
  • Experience working effectively in a highly matrix organization
  • Proficiency in MS Office Outlook, Word, Excel, PowerPoint)
  • Travel up to 50% of time within this WA market and 10% travel outside of WA
  • Possess a valid driver’s license, reliable transportation, and current automobile insurance
  • Live within commutable distance to Spokane, WA
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Master’s degree
  • Project management experience to include budget management
  • Experience managing employees to drive results
  • Experience developing marketing/community outreach strategies and tactile plans
  • Experience managing multiple projects/tasks
  • Ability to work outside core business hours, including evenings and weekends, per business needs
  • Bilingual English/Spanish
  • Established professional relationships with Providers, CBO’s, faith-based organizations (FBO’s), and local Department of Health and Human Services

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.